Founder University

How To Design Loved Products + Ads Theory for B2B Startups

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First, we hear from Scott Bair (Lunour) who talks all about product design and how you can build loved products like Airbnb, Uber, and Apple.

After that, we've got a presentation by Tom Eschbacher (LinkedIn) talking about B2B Marketing & Ads. Claim your free $100 Linkedln Ads credit at http://linkedin.com/founderu to get started.  

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How To Design Loved Products - Scott Bair  

  • 1:43 How to solve problems through design  
  • 3:33 Step-by-step design process
  • 6:20 Design walk-through
  • 8:32 Wireframing
  • 9:45 Polished Designs
  • 14:18 UI/UX Design Best Practices 

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    Ads Theory for B2B Startups - Tom Eschbacher

    • 19:35 How to think about lead generation
    • 20:28 North Star metrics (measure what matters) 
    • 24:45 How to optimize ads on LinkedIn
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