LinkedIn is no longer just a hub for job seekers and recruiters to connect. Nowadays, it has proven itself as a valuable platform to share your content, engage with the experts, and even find influencers you can collaborate within a project or venture.

However, if you think that your LinkedIn content strategy would be anything like with your other social media accounts, think again.

LinkedIn users are a unique breed. And that’s why you can’t—and shouldn’t—approach marketing on LinkedIn the same way you’d do with other networks.

And what better way to learn how to create a LinkedIn content strategy than learning from those that have made it happen for their brands. This is why I've interviewed the Content Strategy Expert, Joe Gannon. 

In this episode, Joe talks about creating an engaging content on LinkedIn and how it can help your businesses and brands that pulls in opportunities.

Tune in to learn:

How to generate ideas in creating good content

Creating value added content

Ways to optimise LinkedIn content

The best LinkedIn hashtag strategy

Capturing your audience attention

Learn more and follow Joe on LinkedIn www.linkedin.com/in/joe-gannon