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The web was once a bastion of free and cheap things. Free tools and services catering to professionals and novices were abundant. And even things that cost money were relatively affordable.

This climate has been a boon to freelancers, agencies, and clients. WordPress and its ecosystem are prime examples of this in action. A free content management system (CMS) with a thriving market for themes and plugins has boosted many businesses. Meanwhile, third-party services like hosting and APIs allowed us to do more without spending a fortune.

That meant lower costs to pass on to clients. It helped keep our services more affordable to small and medium-sized organizations and created the expectation of cheaper websites.

Those days appear to be ending (if they haven’t already gone the way of the dodo). WordPress product pricing continues to increase, as do the other services we rely on. It’s all making for a difficult conversation with clients.

No one wants to pay more for the same thing. But it’s an unavoidable part of the current landscape. So, how do you approach clients with the bad news?

It’s all about preparation and communication. Let’s explore ways to take the sting out of the discussion.