Wanna know how to build a better alternative brand in a saturated market? In this episode, Matt @mattgottesman sits down with Michael Sharon & Kal Freese (Co-Founders of Taika) and they go all in on how to create a healthy alternative product in a saturated market that competes on benefits to the customer, changing up the coffee game, live testing and creating a community throughout the whole process, bringing over experience from working at Facebook into the CPG space, challenging Starbucks, combining coffee with adaptogens, mushrooms and other healthy ingredients without sacrificing taste, reducing the abuse of drinking too much coffee, how to build your own leverage and much more.

 

FEATURED EPISODE: Michael Sharon & Kal Freese

Instagram: https://instagram.com/deprimer

Instagram: https://instagram.com/kalfreese

Website: https://taiko.co

 

HOST: Matt Gottesman

Instagram: https://instagram.com/mattgottesman

Website: https://mattgottesman.com

 

PODCAST:

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