The distribution structure of podcasting is an outgrowth of blogging. In particular, podcasting uses RSS, also known as “Really Simple Syndication.” For many people who are not familiar with podcasting tools and technology, this might be confusing and even intimidating. But that shouldn’t stop you from making your own podcast.

In this episode of Podcasting for Consultants, Jonathan will tell you exactly how a podcast is distributed and how to grow your audience to get optimal results.

Listen to this episode and learn about:

• Where are podcasts distributed? (2:06)
• Should you include video in your podcast? (4:39)
• Leveraging your guests audience and network (8:48)
• Why promoting on social media is mainly for visibility (9:39)
• Where to find more podcast listeners (12:07)

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