Podcasting for Consultants

Throughout this series, Jonathan has talked about everything that goes into making a podcast from understanding the goal for your podcast, your return on investment, pre-production, production, post-production, branding, equipment needed and how to distribute your podcast. 

In this episode of Podcasting for Consultants, Jonathan wraps up the first season by answering some questions that came up relating to episode frequency, length, how to interview and more.

Listen to this episode and learn about:

• How to make meaningful relationships with your ideal clients
• More recommendations on naming your podcast
• Framing your show around a discussion
• Interviewing styles and tips
• How often should you release episodes?
• How long should episodes be?

The distribution structure of podcasting is an outgrowth of blogging. In particular, podcasting uses RSS, also known as “Really Simple Syndication.” For many people who are not familiar with podcasting tools and technology, this might be confusing and even intimidating. But that shouldn’t stop you from making your own podcast.

In this episode of Podcasting for Consultants, Jonathan will tell you exactly how a podcast is distributed and how to grow your audience to get optimal results.

Listen to this episode and learn about:

• Where are podcasts distributed? (2:06)
• Should you include video in your podcast? (4:39)
• Leveraging your guests audience and network (8:48)
• Why promoting on social media is mainly for visibility (9:39)
• Where to find more podcast listeners (12:07)

Book a discovery call

Show notes help reinforce an episode's message by complementing the audio content with a summary of the discussions, creating an in-depth look at a topic that can be consumed audibly and visually.

In this episode of Podcasting for Consultants, Jonathan will explain how episode descriptions, show notes and repurposing your episodes are key components for your B2B podcast.

Listen to this episode and learn about:

• What are episode descriptions?
• Reformatting your podcast into other mediums
• Why is this important for your podcast?
• Breakdown of podcast show notes

Book your discovery call here

The world of podcasting is evolving rapidly and there are many great pieces of software and technology available to help you get started. 

In this episode of Podcasting for Consultants, Jonathan will explore some of the best options for podcasters looking to create a professional-sounding podcast.

Listen to this episode and learn about:

• Tools to record your own voice
• Platforms for recording remote interviews
• Different audio editing tools
• Media hosting for your podcast

Mentioned on this episode:

• Quicktime (Mac)
• Recordia (Mac)
• Windows audio recorder (PC)
• Zoom
• Descript
• Audacity
• Reaper
• Captivate
• Spreaker
• Auphonic
• Trello
• Asana
• Clickup

If you're starting a podcast, you might be wondering what equipment is needed to create your show. 

In this episode of Podcasting for Consultants, Jonathan will talk about the basic equipment that's required for recording podcasts in the comfort of your own home or even in a studio.

Listen to this episode and learn about:

• What microphone should you get?
• Audio accessories to consider
• Headphones or earphones?
• Audio interfaces for home set ups

Equipment mentioned on the show:

• Samson Q2U microphone
• Audio Technica ATR2100 microphone
• Sure SM7B microphone
• Sure SM58 microphone
• Boom Arm
• Microphone Stand
• Zoom Podtrak P4 audio interface

If you already have a name and concept for your show, the next thing to consider is how your show will look and sound. It needs a logo and graphics that will make people take notice. And then there is the audio branding – what should your intro sound like? What about your outro? How do you get listeners hooked from the first episode? 

In this episode of Podcasting for Consultants, Jonathan will be diving into the overall branding for your podcast from taglines, audio branding, trailers, everything in between, and more.

Listen to this episode and learn about:

• Things to keep in mind when branding your podcast
• Crafting an elevator pitch for your podcast
• The importance of audio branding

Naming your podcast is an important part of your branding. Many people choose to listen to podcasts based on their names. People often get stuck with naming a podcast, but it doesn’t have to be so hard. 

In this episode of Podcasting for Consultants, Jonathan will walk you through the steps of coming up with a name that will resonate with your listeners and ideal guests.

Listen to this episode and learn about:

• Do’s and don'ts for naming your podcast
• Why you shouldn’t name your show after your expertise
• Ways of brainstorming names

Links & resources mentioned:

• Podchaser
• One Look Dictionary
• Spotlight Podcasting

Do you want to know how to turn interview guests into clients or strategic partners for your business?

In this episode of Podcasting for Consultants, Jonathan will discuss all the fundamentals, from getting clear on your ideal client profile, to setting up outreach systems and structuring your interview process to optimize for long term relationship building.

Listen to this episode and learn about:

• Defining your ideal guest vs ideal listeners
• Two questions to ask yourself when looking for guests
• Guest outreach and systems using conferences, communities, Linkedin
• Tools for tracking outreach and management systems
• The end to end process of podcast production 

Tools mentioned:

• Streak CRM
• Mixmax
• YAMM
• GMass
• Bonjoro
• Bomb Bomb
• Calendly

More links/resources:

• Spotlight Podcasting
• Connect with Jonathan on Linkedin

Producing a podcast is no easy task. There are many different responsibilities and moving parts required to have a show that runs smoothly. 

In this episode of Podcasting for Consultants, Jonathan will go over the different options available and what you will need to consider.

Listen to this episode and learn about:

• How many people does it take to produce a successful podcast?
• Importance of keeping up to date with the podcast industry
• How different types of podcast production services compare

Links/resources mentioned:

• Spotlight Podcasting

Before launching a podcast for your consulting business, it's helpful to determine how this pays off financially in the long run. 

In this episode of Podcasting for Consultants, Jonathan shares a simple formula that helps calculate the profit and return on investment from a B2B interview podcast.  It is a continuation of the fundamentals previously mentioned in the past podcasts. 

Listen to this episode and learn about:

• How to easily calculate your ROI
• Recording interviews in batches to maximize return on time
• The importance of having an ideal client profile

Use our tool to calculate the potential profit and ROI from starting a revenue generating interview podcast