Topics Covered In This Episode:

• In this episode we began with a discussion on when and how to generate leads using cold outreach, distinguishing between spam and cold outreach and highlighting the importance of building relationships rather than simply sending messages.
• The conversation moved to the topic of hiring for cold calling, suggesting a shift from cold calling to account-based marketing. The latter was compared and contrasted with cold outreach.
• We then delved into how to identify a good copywriter, emphasizing the significance of working with one or two clients at a time and operating on a referral basis.
• Mercer and Jeff discussed reaching out to accounting firms like PSI, stressing the importance of offering something like tax credits and payroll credits in order to build a relationship.
• We wrapped up with a distinction between cold and tepid outreach, outlining the importance of first impressions and the effort that cold emailing requires. We also emphasized the difference between cold and warm outreach..

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