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How to Do PR the Right Way
Mickie Kennedy - eReleases PR Agency
On the Knowing Your Audience: "A journalist's job is, of course, to produce content. But even more importantly is to keep their audience happy."
News is everywhere, and most of it isn't exactly positive. A lot of it is pretty morbid and serves only to bring the eyeballs to whatever medium the news is being presented on. But those eyes are watching and reading and interested in this information that is taken as fact, almost to a fault.
Which means that press releases can be a more powerful tool than a typical advertisement, which does not have the trust that a news article does.
How do you get press releases written and released for your business?
Mickie Kennedy, founder of eReleases, brings over 25 years of expertise in the PR world to his business, helping small businesses craft and distribute impactful press releases.
Listen as Mickie explains why the majority of press releases should be concise, the art of adding human interest elements, and how to build meaningful relationships with journalists. Mickie also sheds light on the early days of Google's pay-per-click advertising and why he remains cautious about using AI for press releases. Plus, we'll uncover practical tips on leveraging earned media for SEO benefits, the importance of strategic PR campaigns, and the potential financial rewards of a well-executed press release.
Enjoy!
Visit Mickie at: https://www.ereleases.com/
Podcast Overview:
05:30 Leverage newswires for wide-reaching press release.
11:39 News organizations pull and license articles from wires.
19:26 Effective PR is about building relationships, not databases.
21:25 A la carte, packages, and press releases.
27:30 Small businesses benefit from sharing relatable stories.
36:13 Small businesses at risk, targeted for breach.
40:46 People can write press releases, AI helps.
46:37 Build relationships with top media outlets.
49:28 Reach out, highlight green efforts, standout quotes.
57:30 Media articles build trust and influence conversion.
01:01:24 PR campaigns need 6-8 releases for success.
01:04:19 Regret over wasted money on ineffective PR.
Podcast Transcription:
Mickie Kennedy [00:00:00]:
Had one client come to me and say, hey, Mickie. I followed your advice, but now my customers are mad at me. And I said, well, then you didn't you didn't follow my advice if your customers are mad at you. 1st rule is do not alienate your existing customer base.
James Kademan [00:00:14]:
You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomerscom. We are locally underwritten by the Bank of Sun Prairie as well as calls on call extraordinary answering service, and, of course, the bold business book. And today, we're welcoming slash preparing to learn from Mickey Kennedy of Ereleases, the PR model of the world, I suppose you would say, or something of that nature. So, Mickey, how is it going today?
Mickie Kennedy [00:00:51]:
It's going well. How are you?
James Kademan [00:00:52]:
I'm doing very well. Tell me just really briefly, I guess, in a nutshell, what is ereleases?
Mickie Kennedy [00:00:59]:
So ereleases is a press release distribution platform. I started it a little over 25 years ago. I started it as a database of journalist. I was doing PR and I was faxing at the time and a lot of journalists started requesting it for me to just email them. And I was like, wow, email is so much easier. And so I just started reaching out to journalists and building a database and took about a year. And I launched with 10,000 journalists who said I could send them press releases. And I was just a matchmaker sending press releases to journalists.
Mickie Kennedy [00:01:37]:
And, over the years,
View all episodes
By Draw In Customers Business Coach James Kademan
5
44 ratings
Mickie Kennedy - eReleases PR Agency
On the Knowing Your Audience: "A journalist's job is, of course, to produce content. But even more importantly is to keep their audience happy."
News is everywhere, and most of it isn't exactly positive. A lot of it is pretty morbid and serves only to bring the eyeballs to whatever medium the news is being presented on. But those eyes are watching and reading and interested in this information that is taken as fact, almost to a fault.
Which means that press releases can be a more powerful tool than a typical advertisement, which does not have the trust that a news article does.
How do you get press releases written and released for your business?
Mickie Kennedy, founder of eReleases, brings over 25 years of expertise in the PR world to his business, helping small businesses craft and distribute impactful press releases.
Listen as Mickie explains why the majority of press releases should be concise, the art of adding human interest elements, and how to build meaningful relationships with journalists. Mickie also sheds light on the early days of Google's pay-per-click advertising and why he remains cautious about using AI for press releases. Plus, we'll uncover practical tips on leveraging earned media for SEO benefits, the importance of strategic PR campaigns, and the potential financial rewards of a well-executed press release.
Enjoy!
Visit Mickie at: https://www.ereleases.com/
Podcast Overview:
05:30 Leverage newswires for wide-reaching press release.
11:39 News organizations pull and license articles from wires.
19:26 Effective PR is about building relationships, not databases.
21:25 A la carte, packages, and press releases.
27:30 Small businesses benefit from sharing relatable stories.
36:13 Small businesses at risk, targeted for breach.
40:46 People can write press releases, AI helps.
46:37 Build relationships with top media outlets.
49:28 Reach out, highlight green efforts, standout quotes.
57:30 Media articles build trust and influence conversion.
01:01:24 PR campaigns need 6-8 releases for success.
01:04:19 Regret over wasted money on ineffective PR.
Podcast Transcription:
Mickie Kennedy [00:00:00]:
Had one client come to me and say, hey, Mickie. I followed your advice, but now my customers are mad at me. And I said, well, then you didn't you didn't follow my advice if your customers are mad at you. 1st rule is do not alienate your existing customer base.
James Kademan [00:00:14]:
You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomerscom. We are locally underwritten by the Bank of Sun Prairie as well as calls on call extraordinary answering service, and, of course, the bold business book. And today, we're welcoming slash preparing to learn from Mickey Kennedy of Ereleases, the PR model of the world, I suppose you would say, or something of that nature. So, Mickey, how is it going today?
Mickie Kennedy [00:00:51]:
It's going well. How are you?
James Kademan [00:00:52]:
I'm doing very well. Tell me just really briefly, I guess, in a nutshell, what is ereleases?
Mickie Kennedy [00:00:59]:
So ereleases is a press release distribution platform. I started it a little over 25 years ago. I started it as a database of journalist. I was doing PR and I was faxing at the time and a lot of journalists started requesting it for me to just email them. And I was like, wow, email is so much easier. And so I just started reaching out to journalists and building a database and took about a year. And I launched with 10,000 journalists who said I could send them press releases. And I was just a matchmaker sending press releases to journalists.
Mickie Kennedy [00:01:37]:
And, over the years,