"You should raise your prices" is advice you'll frequently hear on this podcast and elsewhere. But it's not that easy to implement.

In this episode, Ron Baker and Alastair McDermott discuss why pricing by the hour is a bad option, and why value pricing is better for the provider and for the client. They cover steps you can  take to do value based pricing, and talk about the importance - and difficulties - of the value conversation.

They also discuss the recurring subscription model, which Ron calls "Value Pricing 2.0"!

“The value conversation is difficult because we've never been taught it, it's not part of the culture of how professionals work. We've always slid an engagement letter across the table with our hourly rate and hope the customer signs it.” -- Ron Baker

🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here: 

👉👉 https://therecognizedauthority.com/value-based-pricing/👈👈

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