He built a seven-figure agency with one employee.

Today’s guest is Sam Dunning, founder of Breaking B2B — a lean, high-margin SEO agency doing ~$120K MRR helping SaaS companies dominate Google and AI-driven search.

In this episode, you’ll learn:

🔥 How Sam helped Adam Robinson scale RB2B to $6.3 M ARR through smart, bottom-of-funnel SEO.

🔥 The step-by-step playbook for ranking inside ChatGPT and AI Overviews before anyone else.

🔥 How to run a lean, high-margin agency without burning out.

If you want your business to show up everywhere buyers search — from Google to GPT — and turn SEO into a predictable growth engine, this episode is for you.

Chapters:

00:00 - Evolution of SEO and AI Search

03:22 - From retail to SEO

05:26 - Why B2B SaaS became the focus

06:42 - Reaching $120K MRR with one staff

08:49 - Using contractors vs full-time hires

11:48 - Standing out in a boring industry

14:23 - What actually drives leads (LinkedIn, YouTube, SEO)

15:43 - Working for Adam Robinson

18:14 - Is one marketing channel enough?

19:55 - Bottom-of-funnel SEO explained

21:31 - How RB2B scaled to $6.3M ARR with SEO

22:08 - The money keyword matrix

23:58 - Ranking for competitor & alternative keywords

26:00 - Going up the SEO funnel

28:08 - Shifting to AI search: what's changing

34:12 - Future of AI search and SEO

35:23 - Google vs. ChatGPT

38:50 - How brands win in Google and AI visibility

42:23 - How to track AI search visibility

47:12 - Controlling the narrative with listicles

48:52 - Beating bigger competitors with SEO

51:32 - AI content vs human-written content

54:13 - What actually matters in on-page SEO

58:08 - Backlink strategies that still work

01:02:20 - Podcast guesting for SEO & brand growth

01:03:45 - Final thoughts on SEO, AI, and growth