In this episode I spoke with Chris Dickey, the founder of Visably, a new tool for measuring search visibility for your brand.

We’re not talking SEO though, this approach takes into account SEO, PR, and other exposure you can get on other sites. The idea being that if you can’t get your own pages on page 1 of search, can you get your brand on the pages that are there already?It’s a really fascinating approach as really, everyone thinks of just SEO or PPC as your methods for reaching Page 1, but if you’re going for high traffic, competitive keywords, it’s incredibly difficult to get there. So why not let someone else do the work, and you benefit from it?

Chris is also the founder of Purple Orange, a creative communications firm specialising in meaningful PR.