It's scary to see how many businesses turn to ads before they've even built a foundation on what makes them different.
Rather than fixating on external "solutions" like ads, look within.
Get clear on what makes your company different.
Lower your overhead and COGS in creative ways.
Only then are you ready to amplify your identity with PPC ads and SEO.
#businessgrowth #costcutting #businessstrategies
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