Marketing Scoop by SEMrush: Eric Carlson

Today we are spotlighting Eric Carlson of Sweat Pants Agency talking about doubling conversions in 34 days for the purveyors of role-playing murder-mystery games (Hunt a Killer) by using Facebook’s campaign budget optimization and adding steps to marketing.

Sweat Pants Agency helps subscription businesses rapidly grow through paid acquisition, CRO, and copy. They manage individual and brand accounts in excess of $1m / mo in profitable spend, including companies that started at $0 ad spend. Eric is also the Co-Founder of 10XFactory, an exclusive entrepreneurship community with 1,000+ members worldwide.

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Guest, Eric Carlson of Sweat Pants Agency

https://www.linkedin.com/in/ecarls1/

Host, Espree Devora

https://twitter.com/espreedevora

https://www.linkedin.com/in/espree

Links Mentioned:

- Sweat Pants Agency, http://www.sweatpantsagency.com/

- 10X Factory, https://www.10xfactory.com/

- SEMrush, https://www.semrush.com/

- Hunt A Killer, https://www.huntakiller.com/

- Hunt A Killer Case Study, https://www.facebook.com/business/success/hunt-a-killer?

People Mentioned:

- Ryan Hogan, https://www.linkedin.com/in/ryanehogan/

Credits:

Produced by SEMrush and WeAreTech.fm * Hosted by Espree Devora* Story produced, Edited and Mastered by Adam Carroll * Shownotes by Karl Marty * Team Support by Janice Geronimo * music by Epidemic Sound