Why Your First 28 Days of Email Marketing Matter Most | Want us to scale your business? Apply: https://adoutreach.com/lle7 | Check Out more of Phil here: https://www.linkedin.com/in/thephilrivers/Hey everyone, Aleric here! In today's episode of the Marketing Minds podcast, I'm joined by one of the most knowledgeable email marketing experts in the game, Phil Rivers. We dive deep into what's actually working in email marketing right now, and Phil shares his groundbreaking "28-day rule" that could completely change how you think about email marketing.Phil reveals that if someone doesn't convert within the first 28 days of joining your email list, the likelihood of them ever becoming a customer drops dramatically. We break down exactly what you should be doing during these crucial first 28 days, including the specific types of emails to send, when to send them, and how to optimize your entire email marketing strategy.We also cover some incredibly valuable insights about list cleaning, email automation, and how to properly use AI in your email marketing efforts. Phil shares his thoughts on various email platforms and tools, plus we discuss the recent changes in email marketing due to new Google and Apple policies.

One of the biggest takeaways from this episode is Phil's revelation about lead capture optimization - a metric that most 7-figure businesses aren't even tracking properly. If you're running any kind of online business or managing email marketing campaigns, this episode is packed with actionable strategies you can implement right away.Make sure to check out our Marketing Minds newsletter at MarketingMindsNewsletter.com, where we'll be breaking down even more insights from this episode.#EmailMarketing #DigitalMarketing #MarketingStrategy #EmailAutomation #BusinessGrowth #MarketingTips #OnlineMarketing #LeadGeneration #MarketingPodcast #MarketingAdviceCopyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 The 28-Day Conversion Window01:24 Building Effective Email Campaigns04:21 The Importance of Email Frequency07:15 Strategies for High-Ticket Services10:07 Post-28 Days: Maintaining Engagement12:44 A/B Testing and Optimization22:00 Understanding Email Automation Performance23:40 Key Performance Indicators in Email Marketing27:37 Navigating Email Marketing Benchmarks28:05 Choosing the Right Email Marketing Platform29:12 Impact of New Email Regulations33:07 List Hygiene and Engagement Strategies36:05 Controversial Email Capture Strategies39:26 Leveraging AI in Email Marketing44:05 Final Takeaways and Golden Nuggets