Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength based in Minneapolis, Minnesota. Discover Strength owns and operates strength training studios as well as the Discover Strength Franchise.  In this episode, Luke talks about intentionality in business, different filters for deciding dress code, talk triggers, attire guide, options, and much more. Get marketing strategies to grow your strength training business For all of the show notes, links and resources - Click Here

369 - How to Dress your Personal Trainers for Success with Luke Carlson

High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.

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How can you convert more prospects into clients effectively and quickly using warm outreach services like Bark.com?  In this episode, we'll talk about my proven strategies and tactics that got our strength studio 53 new clients through Bark.com (this will also work whenever you're on the phone with prospects from other sources) — we'll cover the importance of your mindset, your step-by-step approach, and the right way to execute from start to finish, along with the pitfalls you need to avoid.  If you want to get high-quality strength training clients fast, check out this episode! *** 

463 - Unlocking Growth: How We Used Bark.com to Generate 53 New Personal Training Clients

How can HIT studio owners and personal trainers run an efficient strength training business that lets them give great customer service without getting overwhelmed and leaving money on the table? Pete Cerqua returns to talk about the basic systems you need to stay organized, on track, and ready for business so you can take on twice as many clients as your competition while keeping your business running smoothly and as stress-free as possible. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses. His “Million Dollar Trainer” program shows you how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — Apply for 1-on-1 Business Coaching here If you want your personal training business to be ready to launch and not get knocked out of the sky mid-flight, this episode is for you! *** 

462 - Squeezing Seconds: Pete Cerqua's High-Efficiency Tactics for Fitness Pros

Who really was Mike Mentzer and what do so many people get wrong about him and his approach to High-Intensity Strength Training? Here to set the record straight about Mike's legacy are HITuni founder Simon Shawcross and modern-day renaissance man John Little, who also happened to be a close friend and associate of Mentzer for over two decades. In this episode, we talk about the profound influence of Mike Mentzer on high-intensity training, the enduring legacy of his philosophy, and the inspiration behind the new Mike Mentzer course at HITuni. We go into the challenges of editing extensive and insightful conversations from John's immense personal archive of Mentzer media, anecdotes about Mike, and the philosophical impact on his training and outlook on life. We also talk about how ahead of his time Mike truly was, as well as his thoughts on individualized approaches to strength training and the role of recovery time between workouts. Check out John Little's Mike Mentzer course on HITuni here (Use Code HIB10 for 10% off) If you want to know the truth about Mike Mentzer, his legacy, and his immense impact on strength training that surprisingly many get wrong, don't miss this episode! *** 

461 - Simon Shawcross & John Little: The Life and Legacy of Mike Mentzer

 How can personal trainers and HIT studios better serve their clients with injuries or orthopedic issues (and avoid potentially making them worse)?     Rock Solid Fitness founder Patty Durell returns to talk about the common misconceptions and shares her expert strategies for integrating rehabilitative approaches and high-intensity training protocols — this conversation is a treasure trove of useful advice, backed by Patty's extensive experience in both fields.     Patty is a Master-Level Personal Trainer, Certified Conditioning Specialist, and Licensed Physical Therapist Assistant, and has specialized training in nutrition and physical rehabilitation with over 25 years of experience in helping people get in the best shape of their life.     In this episode, we talk about the importance of understanding and recognizing the signs of impaired musculature and how these can impact your client's physical abilities and increase the potential for injury. Patty provides practical tips for assessing clients and modifying exercises that can alleviate pain and improve mobility. She also discusses the critical role of communication between trainers and clients in managing expectations and making sure they can see and feel progress.     If you want to expand your knowledge on integrating HIT with physiotherapy-style practices to help your clients avoid aggravating injuries and go beyond their limitations, then this episode is a must-listen.     *** 

460 - Patty Durell's Guide to Bridging the Gap Between Physiotherapy and Personal Training in Your Business

How good is your social media marketing game in getting you more HIT clients? Is it really turning more of your prospects into customers, or are you unknowingly leaving money on the table? In this episode, Million-Dollar Trainer Pete Cerqua explains how you should craft your social media posts for maximum conversion, why certain things work well, and why you should be very careful about avoiding other things that can make good prospects lose interest. Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses. His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running an Exclusive HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — Apply for 1-on-1 Business Coaching with Legendary Trainer Pete Cerqua here If you're looking to maximize your social media presence so you can attract more potential clients for your HIT business, don't miss this one! *** 

369 - How to Dress your Personal Trainers for Success with Luke Carlson

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