Russell Richardson is a Sales Associate at Biondi Lincoln, a family-owned car dealership serving the greater Pittsburgh area. Russell leverages social media to provide free, valuable content on Lincoln products, including vehicle purchasing and maintenance tips. His platform, RussFlipsWhips, through which he also shares funny car sales skits, has garnered millions of views across various online channels. Russell lives right outside of Pittsburgh, Pennsylvania. 

In this episode…

Social media marketing has become an effective tool for dealerships to build an audience. When executed effectively, social media can help you build trust with potential customers and drive sales.

To get outstanding results from your social media marketing strategies, it is critical to create relatable and engaging content. Auto sales expert Russell Richardson leverages the power of social media to market cars by creating educational content that helps buyers make good buying decisions. He also uses humor in his videos to entertain his existing followers and build a larger audience. Content creation can help you stay in touch with your customers, gain new prospects, and drive sales.

In this episode of the InsideAuto Podcast, Ilana Shabtay sits down with Russell Richardson, a Sales Associate at Biondi Lincoln, to talk about social media marketing strategies for dealerships. They also discuss the evolution of the car industry, the main challenges with social media marketing, and Russell's thoughts on the direct sales trend.