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Lily Newman has spent the last two decades working at the intersection of leadership, behaviour, and performance. Through her firm, Morgan James Consulting, she helps leaders align culture, strategy, and people, not as abstract concepts, but as practical levers for growth. Her work spans SMEs to global organisations, including programmes like Goldman Sachs’ 10,000 Small Businesses initiative.

What stands out in Lily’s approach is her focus on behaviour. She doesn’t just advise on strategy, she helps leaders understand why people act the way they do, and how to shift those patterns. That’s often where real transformation happens: not in frameworks, but in mindset and execution.

Alongside her consulting work, Lily has played a key role as a Non-Executive Director in scaling businesses, supporting leadership teams through periods of rapid growth and change. Her perspective combines hands-on consulting with board-level insight, a valuable combination for any consulting firm owner looking to grow sustainably.

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Proposed Interview Structure:

1. What got you into consulting, and what led you to focus so deeply on behaviour and leadership?

2. What specific problem are you helping your clients solve when it comes to behaviour and leadership, and why does solving that matter so much to you personally?

3. Who are your ideal clients today, and who inside the organization typically drives the decision to work with you?

4. How have you built your reputation over the past 25 years, what has consistently worked to attract the right clients to Morgan James Consulting?

Current Acquisition Channels: Referral, Content, Google Ads, Speaking engagements

Sub Question: What do you think about podcasting as a marketing channel for consultants in your space?

5. When you're selling leadership and behavioural change work, how do you create enough trust and urgency for decision-makers to move forward?

6. How do you retain clients over time, what do you do to make sure they keep coming back and that you build long-term relationships?

7. Where do you find yourself most stuck right now in your consulting business, if at all?

8. Looking ahead, where do you see the biggest opportunity for behavioural leadership and consulting over the next few years?

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Know more about Lily Newman

Website Link: https://www.morganjamesconsulting.co.uk/

Connect with Lily Newman on LinkedIn

LinkedIn link: https://www.linkedin.com/in/lily-newman-5b245814/

Apply to be a guest on Consulting Leaders:

https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/