104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt

This episode is packed with ideas for leveraging content to drive traffic and increase sales.

Here are some of the things we covered:

* How he got one of the top 10 articles of all time on Inbound.org

* The SEO benefits of paid content promotion

* How to build links with paid content

* How to improve the layout, structure and UX content to achieve higher rankings and better conversions

* How he gets 82% opt in rates on one piece of content

* Outreach strategies

* And lots more!

Listen Now!

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Show Agenda and Timestamps

Episode Introduction and topic overview [0.22]

Experts on the Wire updates [1:01]

Daniel’s Introduction [1:54]

How Daniel’s experience in retail helped him with online marketing [1:59]

ROI from an early retail experience [4:28]

How does Daniel monetize his site and content? [7:49]

Paid Traffic To Blog Posts / Paid Content Promotion [10:06]

What are the SEO benefits to paid content promotion? [10:36]

Strategy and Process for Paid Content Promotion [15:52]

Know your business numbers and know your audience and how it plays into paid content promotion  [16:12]

How Daniel calculates the business numbers [23:06]

Are there business types/situations where his approach won’t work? [26:43]

Writing Killer Ad Copy- what is it and how to get it  [30:38]

What kind of ad testing does Daniel do? [36:04]

What are some best practices for images in content? [44:10]

Images and Content [47:19]

The importance of typography [50:41]

What helps with the introduction of the content [54:43]

Heat mapping tools that Daniel likes [1:00:00]

Does Daniel think Facebook listen to us [1:02:07]

Link Building – how does Daniel acquire links for his content [1:04:28]

Outreach with content- what is Daniel’s approach? [1:12:10]

Where to find Daniel online [1:21:23]

Tools Mentioned

Hotjar- https://www.hotjar.com/

Articles, Resources, and Links Mentioned

Inbound Ascension- http://www.inboundascension.com/

AmpMyContent- How We Drive A $22:1 ROI From Cold Traffic, Using Facebook And Promoted Content- https://www.ampmycontent.com/promoted-content/

TechSmith- Just Add Images: How To Improve Content Performance- https://www.techsmith.com/blog/better-results-from-old-content/

Quality Raters Guidelines – http://static.googleusercontent.com/media/www.google.dk/da/da/insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf

Refind- https://refind.com/

Find Daniel Online

* Amp My Content

* Inbound Ascension

* Linkedin