Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Focus on building authority, not just engagement.
• Content should facilitate conversations, not just likes.
• Specificity in messaging is crucial for connection.
• High value assets build trust and relationships.
• Consistency in content leads to exponential growth.
• Bingeable content keeps audiences engaged longer.
• Understand your audience's needs and desires.
• Create content that resonates with your ideal clients.
• Use call-to-actions to guide potential clients.
• Building relationships is key to a successful coaching business.

Sound bites:

"You are a coach, not an influencer."

"No conversations, no business."

"Create big aha moments for your clients."

Time stamps:

00:00 Introduction: Becoming Algorithm-Proof

02:29 Building Authority and Thought Leadership

03:56 Creating a Content Conversation Engine

05:30 Utilizing Core Identity Marketing

06:28 Developing a High-Value Asset Engine

07:55 Creating Bingeable Content