This episode features Fred Reichheld, founder of Bain & Company’s loyalty practice, which helps companies achieve sustainable results through improved customer and employee loyalty. He created the Net Promoter System℠ (NPS®) of management, which has been adopted by hundreds of leading companies. Fred explains how NPS helps companies become customer-centric, unleashing profitable growth by systematically converting more customers into promoters and fewer into detractors. His work in the area of customer and employee retention has quantified the link between loyalty and profits.