How We Solve

How We Solve

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How We Solve episodes

  • How To Create a Personalized and Interactive Online Shopping Experience with Frost Li

    This episode features Frost Li. Frost is a former Head of Growth at Wish, Advisor at Y combinator, and Growth Advisor to Lyft/Pinterest. After 10+ years in the e-commerce space, Frost has created the platform Social Chat as a solution for online merchants to interact with customers as if they are shopping in-store, and to provide real-time suggestions and recommendations via live chat.


    Frost Recommends these Resources:

    The Privacy Sandbox (Google’s tool you can see how the tracking is restricted, and their advice on how you deal with it)

    Social Chat 

    21 min
  • How to Make Sense of the Psychology that Underpins Your Team with John Uke

    This episode features John Uke. John is a Silicon Valley tech entrepreneur who moved to Ukraine 6 years ago to bootstrap his gamer recommendation app startup, GameTree, that now has 450,000 users. He attended Babson, the top entrepreneurship college in America. He has since started Success Cards, architected two coding bootcamps, mentored a hundred people around the world on how to code, and has done psychological optimization consulting for high-level teams.


    John Recommends these Resources:

    Success Cards

    GameTree

    512 Types Test (coming soon)

    29 min
  • How To Create a Standout Shipping and Packaging Experience with Kevin Marvinac

    This episode features Kevin Marvinac. Kevin leads Partnerships at ShipBob, a global logistics platform that fulfills e-commerce orders for direct-to-consumer brands. Previously, he led the Growth and Product teams at ShipBob and worked in growth marketing and operations at Tide Cleaners (formerly Pressbox) and Airbnb. He is a certified specialist in wine and lives in Northern California.


    Kevin Recommends these Resources:

    Measure What Matters

    Radical Candor

    Talking to Humans

    30 min
  • How to Win at Customer Experience with Peter Shankman

    This episode features Peter Shankman. Peter is the top keynote speaker in marketing, brand building, social media, and customer service. The New York Times has called Peter Shankman “a rock star who knows everything about social media and then some.” He is a 5x best-selling author, entrepreneur, and corporate in-person and virtual keynote speaker, focusing on customer service and the new and emerging customer and neuroatypical economy. With three startup launches and exits under his belt, Peter is recognized worldwide for radically new ways of thinking about the customer experience, social media, PR, marketing, advertising, ADHD (Attention Deficit Hyperactivity Disorder), and the new Neurodiverse Economy.


    Peter Recommends these Resources:

    Faster than Normal Official Website

    Faster than Normal Podcast

    28 min
  • Aphantasia - Thinking Without a "Mind's Eye" with Dr. Adam Zeman

    This episode features Dr. Adam Zeman who's an expert in cognitive and behavioral neurology. He first coined the term Aphantasia to describe the inability to visualize back in 2015 and is considered one of the world's foremost experts on imagery extremes. In this episode, he lays out to David– who has Aphantasia– what he’s learned and what he still doesn’t know about how human create images in their minds.


    Dr. Adam Zeman Recommends Resources:
    • Adam's Article in American Scientists
    • Eye's Mind Website
    35 min
  • How to Outsmart Cart Abandonment with Valon Xhafa

    This episode features Valon Xhafa the Founder of Behamics. Valon previously worked as an AI scientist at Google and at other research institutes, developing advanced AI approaches and algorithms. At Behamics, Valon is constantly working on finding new ways in applying AI to take the online shopping experience to the next level.


    Valon Recommends these Resources:
    • Behamics Official Website 
    • Behamics Blog
    24 min
  • How to Optimize Your E-Commerce Pricing with Burc Tanir

    Read the full show notes on our website.

    This episode features Burc Tanir, the CEO & Co-Founder of Prisync, which helps e-commerce companies from all around the world automatically track their competitor prices and dynamically reprice their products on the fly. He has a background in industrial engineering and is based in Istanbul, Turkey.

    Before founding Prisync, Burc held marketing and sales roles for a number of companies. He co-founded his first business, a multi-platform enterprise IM app called BizCorner, in 2012. Now, he utilizes his professional experience to continue to grow and scale Prisync.


    Burc Recommends These Resources:
    • Smart Pricing Tactics (E-book from Prisync)
    • Crossing the Chasm
    • The Economist
    • Harvard Business Review
    • Prisync Official Website
    • Prisync - Dynamic Pricing on Shopify App Store 
    • Offer: Prisync offers up to a 50% discount for your first 3 months.
    27 min
  • How to Master Leadership with Alicia Thrasher

    Read the full show notes on our website.

    Alicia Recommended Resources:
    • MGR360 App for Microsoft Teams
    • MG360 1-on-1 Meeting Cards
    • The Manager’s Playbook
    • The Five Dysfunctions of a Team

    

    This episode features Alicia Thrasher, the Co-Founder, and CEO of MGR360, a leadership development and software company based in Austin, Texas. She is the co-author, with Joel Trammell, of The Manager’s Playbook: Make Exceptional People Management Your Competitive Advantage.

    With more than 20 years of management experience in the information technology and consulting space, Alicia understands what it takes to manage people effectively, even through the most complex situations. Before becoming CEO of MGR360, she brought her leadership, vision, and strategic oversight to many executive positions, including leading programs for eBay/PayPal, Google, and Anheuser-Busch.

    24 min
  • How to Supercharge Leads and Sales with Kari DePhillips
    Read the full show notes on our website.Kari’s Podcast and Recommended Resources:
    • The Workationing Podcast
    • The Content Factory
    • Rise and Convert Training Course
    • Sisters in SEO Facebook Group
    • How to Write a HARO Pitch That Works (+ Pitch Template) 
    • The Only Guide to Keyword Research You'll Ever Need
    • How to Write a Blog Post that Ranks & Converts
    • How to Write Link Bait


    This episode features Kari DePhillips is the CEO of The Content Factory, a digital PR agency that specializes in SEO and social media marketing. She started The Content Factory in 2010 with $500 and some SEO skills, and the company is now one of the top SEO agencies in the English-speaking world. Thrive named Kari a "limit-breaking female founder" who’s become an evangelist for the work-from-home (or anywhere) lifestyle, particularly for women. She is also a co-host of The Workationing Podcast, which documents her full-time digital nomad life.

    33 min
  • How to Avoid E-Commerce Pitfalls with Lesley Hensell
    Read the full show notes on our website.Lesley Hensell's Recommended Resources and Websites: 
    • AZ Seller Kit
    • Riverbend Consulting
    • Surge Summit


    Lesley Hensell is the Co-Founder of Riverbend Consulting, whose 50 plus employees solve critical problems and offer effective growth strategies for sellers on Amazon and other e-commerce platforms. Currently, Lesley oversees Riverbend's client services. She has also personally helped hundreds of third-party sellers get their suspended Amazon accounts back up and running. Lesley leverages two decades as a small business consultant and Amazon seller herself to address the underlying business issues in e-commerce operations, resulting in improved efficiency and profitability. 

    31 min

About How We Solve

From the publisher's feed

How We Solve is a podcast dedicated to helping you solve your toughest business problems. From issues with growing your SaaS or e-commerce brand to developing your organizational culture, we’ve got the tools, resources, and insights from industry experts. No fluff. Just step-by-step playbooks to help you dominate your market and crush the competition.