In this episode, the Kadence team takes a look at a recent algorithm change that Google released that they are calling the Helpful Content Update. This new change is targeted towards elevating "people-first content" in Google's search engine result pages. Once you’ve got the fundamentals of the technology in place with WordPress and Kadence, how do you give Google, and your customers, what they’re really after? What exactly is helpful content and how can this new algorithm change actually help guide you towards creating more effective websites?