According to Tom Bukacek founder and CEO of Sinova Solutions, most customers prefer video content. And nowadays, most online traffic is gained from video marketing, which boosts conversions, too.

The best part is, all you really need are a camera or smartphone, a tripod or stand, a quiet room and good lighting to make effective videos for your brand.

Here what you should know from Tom’s talk, “How To Effectively Use Video Marketing To Build Your Brand.”