Buyers demand more control over their buying journeys and the percentage of buyers that buy without talking to a salesperson first is continuing to grow. Co-founder and CEO of eWebinar, Melissa Kwan gives us insights and facts from her expertise in sales and marketing. eWebinar turns any video into an interactive, automated webinar. They run your webinars for you so you don't have to. Melissa dives into their efforts to support an independent digital buying journey coupled with high-quality content and an energetic and established brand.