The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

304: How to Eliminate Google Ads Stress

03.28.2022 - By Chris Schaeffer, Certified Google Ads SpecialistPlay

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Chris Schaeffer - https://www.chrisschaeffer.com/

Jason Rothman - https://rothmanppc.com/ Show Notes:

There are a lot of things that can cause stress when you're managing a Google Ads campaign including new competitors, Google Ads changes, and people. In this episode, Chris and Jason give scenarios that lead to stress and explain how they handle them.  (7:02) Intro to topic (9:42) Search terms are the most important part of Google Ads (15:54) How keyword match types lead to success (22:51) Stop searching in Google to see your own ads (28:22) How to use broad keywords for success (35:13) The two secrets to using responsive ads

- Use ad copy you like

- Balance your needs with Google (42:42) Think critically about conversion data in Google Ads We need your help! Please help us grow the show:

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