The 401(k) Marketing Podcast

How to Engage Boomers to Gen Z (Ep. 55)

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Some conversations hit closer to home, especially when your guest is your mom.

In this refreshingly candid episode, Rebecca Hourihan sits down with her mother for a conversation that moves from garden centers and white minivans to the heart of what it means to lead with confidence in uncertain times.

From generational shifts to TikTok finance rabbit holes, and what really happens when advisors go quiet (spoiler: your clients start listening to Reddit, this episode delivers insight with humor, honesty, and just the right amount of sass.

Rebecca reminds us that communication isn’t just part of your strategy; it is your strategy—helping advisors stand tall like a lighthouse when the market gets foggy.

What to expect from this release:

  • How Gen Z, Millennials, Gen X, and Boomers want to be reached
  • Why silence breeds bad advice and how to stay visible
  • The “Every Day is Saturday” retirement moment
  • Line dancing, confession, and what casinos have to do with client trust
  • And more!

    • Connect With Rebecca Hourihan: 

    • [email protected] 
    • (619) 230 – 5464
    • 401(k) Marketing 
    • LinkedIn: Rebecca Hourihan
    • LinkedIn: 401(k) Marketing
    • Facebook: 401(k) Marketing
    • YouTube: 401(k) Marketing
    • Schedule a meeting with 401(k) Marketing
      • ...more
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      The 401(k) Marketing PodcastBy Rebecca Hourihan
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