If you want to be successful in a new market you have to ask yourself a set of questions on how to launch, how to grow and how to establish your business.

Henrik Johansson, Crypto.com's Global Head of Growth, shares his 4 key lessons on how to successfully enter new markets; with episodes from his career working for Spotify, DeNA and Silicon Studio in Tokyo and San Francisco.

Topics

✅ Market Entry Lessons

✅ Cryptocurrencies in Japan

✅ Building & Managing Remote Teams

✅ Life as a Foreigner in Japan

Timestamps

(0:00) Introduction

(1:15) Is Japan a Unique Market?

(3:08) Market Entry Lesson #1 Product Market Fit

(6:52) Market Entry Lesson #2 Brand Perception

(9:00) Acceptance of Cryptocurrencies in Japan

(12:15) Crypto.com Initiatives and Global Brand

(17:08) Market Entry Lesson #3 Internal Culture

(21:03) Working in Japan as a Foreigner

(25:38) Great Things = Corporate Culture + Perceptions, Experiences of Global People

(31:26) Market Entry Lesson #4 Empowering Remote People

(35:50) Building & Managing Remote Teams

(41:45) Remote Work Problems: "Don't Replicate The Way You Used to Work"

(47:35) Work Life Balance in Japan Is Actually Not Bad

(50:05) What Brought You to Japan?

(54:32) Last Words

Watch the Interview on Youtube

https://youtu.be/0_Sls5-n6gg