If you want to be successful in a new market you have to ask yourself a set of questions on how to launch, how to grow and how to establish your business.

Henrik Johansson, Crypto.com's Global Head of Growth, shares his 4 key lessons on how to successfully enter new markets; with episodes from his career working for Spotify, DeNA and Silicon Studio in Tokyo and San Francisco.

Topics

✅ Market Entry Lessons

✅ Cryptocurrencies in Japan

✅ Building & Managing Remote Teams

✅ Life as a Foreigner in Japan

Timestamps

(0:00) Introduction

(1:15) Is Japan a Unique Market?

(3:08) Market Entry Lesson #1 Product Market Fit

(6:52) Market Entry Lesson #2 Brand Perception

(9:00) Acceptance of Cryptocurrencies in Japan

(12:15) Crypto.com Initiatives and Global Brand

(17:08) Market Entry Lesson #3 Internal Culture

(21:03) Working in Japan as a Foreigner

(25:38) Great Things = Corporate Culture + Perceptions, Experiences of Global People

(31:26) Market Entry Lesson #4 Empowering Remote People

(35:50) Building & Managing Remote Teams

(41:45) Remote Work Problems: "Don't Replicate The Way You Used to Work"

(47:35) Work Life Balance in Japan Is Actually Not Bad

(50:05) What Brought You to Japan?

(54:32) Last Words

Watch the Interview on Youtube

https://youtu.be/0_Sls5-n6gg

Marketing is an art and a science.

On M/AD culture, we explore the intersection between marketing, advertising, and culture.

“M/AD Culture: The Intersection of Marketing, Advertising, and Culture | Part 2”

Marketing is an art and a science.

On M/AD culture, we explore the intersection between marketing, advertising, and culture.

There's always a constant interaction between the three.

In this episode, we discuss changes we have seen in the ad landscape globally as well as in Japan.

Want to know how to successfully add culture into your marketing?

Want to avoid backlash?

We’ve got you covered.

Ads discussed in this episode:

Burger King Women’s Day Tweet - AdWeek

Kendall Jenner Pepsi Ad - YouTube

Nivea 2011 Print Ad - AdAge

Japan’s Move to Social Change Ads - The Drum

Nike Japan The Future Isn’t Waiting - Youtube

Topics discussed in this episode:

+ Isn't all tech part of DX?

+ Where is the line as to what can be branded as "Digital Transformation"

+ What are the areas that need the most attention?

+ What solutions would have the most benefit to Japanese society?

+ What challenges/advantages are there for DX in Japan?

Show notes: 

+ IT Hojo official site

+ Shin Tosei 

+ Manabu Miyasaka

+ Shin Nihon book, author Kazuto Ataka

Hosted by:

Fuminori Gunji, CEO of TokyoMate

Bryan Rios, Marketing Specialist at Wahl+Case

Interested in working in the Japanese Tech Industry?

Message us here!

Topics discussed in this episode:

➕The B2B implications of Japan’s homogenous culture

➕How it plays out: “common sense” is a social contract

➕How to sell in Japan when decisions are made by the collective
➕Deconstructing Japanese perspectives on tech and IT systems

➕Implementing a workable B2B sales strategy in Japan

➕The pros and cons to B2B partner sales

Hosted by:

Fuminori Gunji, CEO of TokyoMate

Bryan Rios, Marketing Specialist at Wahl+Case

Prefer to read about the cultural differences? Tokyomate put together a comprehensive guide to B2B IT Sales in Japan, check it out here!

What to learn more about the sales functions in the IT sales funnel?

Check out our episode on The IT Sales Funnel here

Interested in working in the Japanese Tech Industry?

Message us here!

“M/AD Culture: The Intersection of Marketing, Advertising, and Culture | Part 2”

Marketing is an art and a science.

On M/AD culture, we explore the intersection between marketing, advertising, and culture.

There's always a constant interaction between the three.

In this episode, we discuss changes we have seen in the ad landscape globally as well as in Japan.

Want to know how to successfully add culture into your marketing?

Want to avoid backlash?

We’ve got you covered.

Ads discussed in this episode:

Burger King Women’s Day Tweet - AdWeek

Kendall Jenner Pepsi Ad - YouTube

Nivea 2011 Print Ad - AdAge

Japan’s Move to Social Change Ads - The Drum

Nike Japan The Future Isn’t Waiting - Youtube

“M/AD Culture: The Intersection of Marketing, Advertising, and Culture | Part 1”

Marketing is an art and a science.

Our culture provides sources of content for advertising, and advertising shapes our cultural values.

Welcome to the MAD Culture podcast with your hosts Bryan Rios and Joshua Grant.

On M/AD culture, we explore the intersection between advertising and culture.

There's always a constant interaction between the two.

On the first episode we discuss culture’s place in advertising and brand campaigns that have missed the mark starting with Burger King’s recent Women’s Day print ad.

"Tech Jobs: Sales Positions in the IT + SaaS Industry"

When I started working in tech the sheer number of sales positions and functions were overwhelming.

What is a Customer Success Manager? How is that different from an Account Manager? What is BDR vs SDR vs ISR?

Lucky for me, I had Milos Cavic to explain the sales funnel and where each position fits in.

Now you do too.

In this guide Milos covers the 5 Stage Tech Sales Funnel,

IT and SaaS Monetization Structures, as well as tips to improve sales performance

Please Enjoy!

"Japan Startup Culture Now and Then"

Recruitment is broken. Casey is on a mission to fix it and to make work more meaningful through intrinsic motivation.

Casey Wahl, CEO and Founder of EQIQ, parent company of Wahl+Case and Attuned, left a successful career to risk everything to fix recruitment. He saw the lack of innovation in the recruitment industry and he knew things needed to change.

Now after 11+ years of Wahl+Case, he has expanded the mission of fixing recruitment to making all of work more meaningful through both the Wahl+Case tech recruitment services and the intrinsic motivation tool Attuned.

Tune in as we speak with Casey about his background, startup culture and entrepreneurship, and his efforts in the movie industry.