Even when you've figured out the most effective messaging in the world, sharing that with the rest of your team and helping them to use it to produce the results you want can be a huge challenge. What definitely does not work is to simply provide all those talking points and say, here's everything in our messaging that works. Go do it. That's valuable information to have, but it is not enough. 

You may already have in your head all the details about when and where and how to most effectively deploy which pieces of that messaging. But you cannot assume that the rest of your team already knows that. In fact, they probably don't. 

In order for your team to effectively deploy your best messaging, they have to understand why it's the best. What each component is designed to accomplish, and when and how to use which pieces of it to greatest effect.

In this episode, we share:

• Why your team may be struggling to use your messaging effectively with decisionmakers
• What your team needs to know about the strategy behind the messaging, and how to teach them 
• How to help your team practice key messaging and engagement skills in a low-risk environment
• The easiest way for your team to integrate all your key messaging so they can call it up from memory at will
• The best way to improve your messaging and empower your team at the same time 

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Thanks!