108: How To Escape Content Mediocrity w/Henneke D

This show is PACKED with writing tips that will improve your SEO and marketing… including:

* What makes a great headline

* How to write a strong opening

* How to sell with copy

* Editing tools

* Attracting more customers to your blog

And lots more! My guest Henneke has written for Copyblogger, Kissmetrics and the author of two 5-star rated books about writing and blogging.

Listen Now!

Show Agenda and Timestamps

Episode Introduction and topic overview [0:22] 

Henneke’s Introduction [1:25]

Henneke’s background prior to copywriting [1:30]

How did Henneke land her spot on kissmetrics and copyblogger? [3:06]

Henneke’s profile slogan [4:59]

What are the services that Henneke offers? [7:52]

How the listeners can improve their own writing and create better content [8:49]

Part 3, 4, & 5 of Henneke’s article 29 Way to Improve Your Writing Skills and Escape Content Mediocrity- Starting with Part 3  [9:16]

What makes a great headline? [9:36]

Where is the line between click-bait and a good headline [13:47]

How to create a captivating opening [15:23]

When is a good time to use a story? [17:40]

Does Henneke use any tools to help with editing? [20:00]

How to write closing paragraphs [21:21]

Give a pep talk [23:09]

Part 4 The Basic Writing Skills Everyone Must Master [25:09]

What is Henneke’s process for coming up with a logical flow of content? [25:58]

For content that is an overview of a topic how to approach thinking through the structure/flow? [28:00]

Tips for creating better transitions in content [32:29]

Part 5 What is the zoom in, zoom out technique? [35:09]

Metaphors and how they can help your writing [39:16]

3 elements that make great metaphors [41:14]

Metaphoric mistakes [42:41]

How to achieve a conversational tone [44:48]

Difference between write-like-you-talk and a conversational tone [47:58]

Business Blogging – Henneke’s Article – The “Secret” to Attracting More Clients to Your Blog [49:15]

What is the difference between copywriting and blogging?  [49:23]

How can thinking of your blog as being on a mission be helpful and how to do this? [51:01]

Sales Copy – Henneke’s Article – 5 Types of True Benefits: How to Connect with Your Customer’s Deepest Desires  [53:40]

Maslow Marketing Benefits- What is the difference between a Feature and a Benefit? How to turn your feature into a benefit  [53:49]

How does Maslow’s Hierarchy of Needs tie into benefits? [57:26]

Can this be applied to CRM software? [1:00:34]

How can you apply this to a “boring” product? [1:00:21]

Stylus by 53 what is the need they are addressing? [1:03:49]

Who is Henrietta? [1:05:29]

Where to find Henneke online [1:08:33] 

Tools Mentioned

Scapple – Mind Map Tool

Hemingway Editor 

Articles, Resources, and Links Mentioned

Copyblogger

Kissmetrics 

Smartblogger – Jon Morrow

Enchanting Marketing – 29 Ways to Improve Your Writing Skills and Escape Content Mediocrity 

Enchanting Marketing – <a href="https://www.enchantingmarketing.