In episode 33 I spoke with Zach Schiffman about how brands can excel at using customer activation experiences to explode their social media presences and engage customers for long term growth.

These interactive experiences are great, and if done well can turn your presence at a conference from bang average to star of the show. But they have to be done well.

A bad or average experience might draw a few people in, but won’t get shared on social, and won’t create that engagement with your customers.

A great experience is one that your audience wants to share on social media, they want to hand over their personal data to be more involved with, and crucially, sticks in their mind and ensures your brand is first in mind when a purchase decision comes about.

With a dual major in television production and entertainment marketing, Zach has cornered for himself a niche market that brings high-end photo and video activations to large brands and companies. 

Brands trust Zach and Studio Z to add a creative spin on the age-old photo booth and give their customers and guests a unique and instantly shareable experience. 

Brand recognition and shareability are the key goals of any successful brand activation, but giving guests a memory they want to share, brings our experiences to