For data storage, security, and recovery many leverages the power of the cloud. But, as with anything costs are always incurred and Cast AI is on a mission to help you cut your cloud costs. Cast AI’s automation platform cuts your cloud bill in half, prevents downtime, and ensures 10X the power of DevOps. Growth Team Lead, Vytautas Klova gives us more insight into who they serve best and their multi-channel marketing efforts. In his efforts to optimize their website and support a longer buying journey, Vytautas highlights the value of A/B testing and its critical role in improving the overall buying journey.