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Do you not feel confident when it comes to pricing your products or services?

In today's episode, I'm sharing exactly how to confidently price your product, looking at:

• Perceived value vs actual price
• Working out your margins to make sure you're turning a profit
• Learning the hard way that you do not need to price your products or services to suit everyones budget

Drawing on my own experiences with The Everything Blanket, a luxury picnic blanket that I developed last year and sold 180 of on launch day, I'm sharing why I priced my picnic blanket at £145, how I dealt with negative comments around my pricing vs perceived value, and lastly, how you can learn from this success story.

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