2024 is the year of the personal brand, I’ve seen so many business owners now begin their journey building their personal brand. As a business owner who runs two six figure businesses and has been building my personal brand from day dot here are my top tips to build an engaged community who will not only invest in you but invest in your business.

Why should you build a personal brand?

People buy from people, boost the profile of your business, monetise your business feed, build authority and authenticity

How to build a personal brand

1. Decide on your niche
2. Decide where you’re going to share your purpose - which platform are you going to use to share your voice
3. Don’t tell people what you do, show them
4. What if you’re afraid to be on camera/talking
5. Other ways to build your brand, get out there into the real world and talk to people

Don't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!

Want more? Find me and my businesses below elsewhere:

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Partner in Wine

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Do you want to get your brand stocked in luxury retailers like Selfridges, Liberty London, Oliver Bonas, Urban Outfitters and others? Before you consider getting in touch with retailers, there are some key things to consider. I found this out with my business Partner in Wine, where I was stocked in Selfridges just 7 months after I launched.

In this video you’ll learn what areas you need to focus on in order to get your business stocked in a luxury retailers, we’ll be looking at:

- Branding

- Marketing

- Pricing

💸 👉 DOWNLOAD - Work out your pricing for wholesale with my downloadable Margin Calculator spreadsheet: https://www.sassydigital.co.uk/sassy-... 👈 💸

Don't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!

Want more? Find me and my businesses below elsewhere:

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Partner in Wine

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Join Nicky Elliot, Founder of Wilder Ones Collective in this episode that is all about how to build a community on social media, and why this is so important to help you build your brand. Nicky has a huge amount of experience both working for someone else and herself, along with building a strong brand and community online - in the episode she shares with us:

• How she began her career and had her first taste of entrepreneurship when she started a successful events company
• Starting a Children's clothing brand and how being a small, fluid company can be both a strength and a weakness
• How to know when it's time to make a change - why Nicky decided to stop making clothes
• How Wilder Ones pivoted from clothing brand to female-led community and podcast host of Women's Business!

Listen to Nicky's podcast - Women's Business

Follow Wilder Ones on IG

Don't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!

Want more? Find me and my businesses below elsewhere:

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Partner in Wine

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I'm going to have to apologise a bit for this week's podcast because I totally ran out of time (#wingingit) to record something super helpful and meaningful which resulted in this episode being a mash up of a business update from me about Partner in Wine and Sassy Digital - which you actually won't find anywhere else, so if you want to hear what I'm working on at the moment then come BTS with me for the first half. For the second half, I've taken the audio from my latest YouTube video where I'm rating all of the ways I've used to grow my following on social media for Partner in Wine...

If you want to grow your following on social media for your business to an ENGAGED community who will actually buy from you, then this video is for you. I grew my business from 300 when I launched the business to now 36k on IG and 48.8k on TikTok and here’s exactly how I did it, the good the bad and the waste of time 😂

How I built my initial following before I launched my business

Rating the ways that I built my following on socials:

1. Collaboration

2. Community building

3. Creating highly shareable highly engaging content

4. Paid advertising

5. Cross Platform Promotion

6. In Person Events

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** Download your Margin Calculator here**

Do you not feel confident when it comes to pricing your products or services?

In today's episode, I'm sharing exactly how to confidently price your product, looking at:

• Perceived value vs actual price
• Working out your margins to make sure you're turning a profit
• Learning the hard way that you do not need to price your products or services to suit everyones budget

Drawing on my own experiences with The Everything Blanket, a luxury picnic blanket that I developed last year and sold 180 of on launch day, I'm sharing why I priced my picnic blanket at £145, how I dealt with negative comments around my pricing vs perceived value, and lastly, how you can learn from this success story.

Don't forget to subscribe and leave a review if you enjoyed this episode. Thank you for tuning in to the Winging It Podcast!

Want more? Find me and my businesses below elsewhere:

YouTube

Instagram

Partner in Wine

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In today's episode of Winging It, I'll be talking you through exactly how I monetised my feed as a small business owner, and how you can too!

In this episode I'll be sharing why you don't need 10k followers to make money on TikTok, IG or any of your other feeds - and how I raked in £3k for 2 reels, with only 6k followers on IG. Secondly, I'll be discussing two type of partnerships that could make you money on your brand's social media: Storytelling and audience crossover, and how to prep your content so that you could even be considered for this kind of content in the first place. I'll finally be discussing how to set your rates and negotiate. Then I'll be wrapping up the episode by sharing the content from my recent youtube video all about how to monetise your feed for some extra context!

Want more? Find me and my businesses below elsewhere:

YouTube

Instagram

Partner in Wine

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This week I've had so many conversations with different women about how their self-doubt and lack of self confidence is stopping them from achieving the things they want to within their business, mainly because they care SO much about what other people think.

So this week's episode is dedicated to you - the woman who want to do it all, but can't seem to find a way to break past barriers that will help you shift the 'cringe', and let go of the fear of what other people think.

In this episode of Winging It, I cover:

• The pervasive issue of self-doubt and imposter syndrome & highlight the impact of personal hindrances on business growth and success
• Discuss the five common barriers that are holding you back
• Why I only decided to share that I'd been trolled by someone I went to school with two years after it happened AND how I dealt with it, along with the implications of what might have happened if it had affected me
• Encouraging you to shift the focus from "what could go wrong" to "what could go right"
• How to build resilience in your business

Lastly, I invite some of my listeners on to discuss their experiences on overcoming imposter syndrome and the fear of what other people think. Follow Trish and Rosie on Instagram.

Want more? Find me and my businesses below elsewhere:

YouTube

Instagram

Partner in Wine

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In this episode I'm sitting down to discuss why I'm finding it so hard to get back into 2024, what my plans are for the year and why I am yet to properly set my goals. I also want to discuss some of the struggles I'm currently facing within my business Partner in Wine, in case you are struggling in those areas too!

Make more of the podcast! Follow me on YouTube for more tips and a behind the scenes (down to earth) look at what it's like to run a growth stage business. The comedy comes for free: https://www.youtube.com/@lucyhitchcock

And for day to day life, tips and inspo you can find me on IG: https://www.instagram.com/lucyhitchcock_/

Follow Partner in Wine: https://www.instagram.com/partnerinwineuk/

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In today's episode we have business growth guru, Beth Carter, talk to us about how to grow your business and master the work life blend during the summer. Beth Carter is a business growth guru who has helped hundreds of startups to scale up as a Growth Coach. She's also Head of Growth at Flexa, and an Angel Investor. Today we'll be discussing how to create a work-life blend that works for you (00:00- 21:54), how to manage your productivity and grow your business during the summer (21:55-31:35), and the importance of execution and consistency in business (31:36-48:11).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And find Beth on LinkedIn here.

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In today's episode we have Rosie Davies-Smith, Founder of PR Dispatch, talk to us about why shutting down your business could be the best decision you've made. We'll be discussing her story for creating two successful PR businesses (00:00- 21:40), her feelings and thoughts when choosing to close her PR agency (21:41-30:17), and what closing her business has meant for her life now (30:18-42:26).

To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.

And find Rosie on Instagram @prdispatch, or via her website at: https://www.prdispatch.com/

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