In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today.

Have you ever struggled to get a client to fill out your brief?

You send it off and they come back with daft answers.

Who is your ideal client: "Anyone with a pulse and a credit card."

What is your desired objective: 'That people buy stuff."

What keywords to you want to rank for: "I'd like to rank for cheese."

Today I want to talk all about how I manage these clients, get the briefs to a usable stage, and fill in those blanks.

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