Podcast – White Hat Crew

How to Find Benefits That Sell Products


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Copywriters will tell you that to sell a product, you need to talk about its benefits rather than features. Nobody cares about a feature unless it's tied to a benefit. In fact, some products are so bloated with features that they just get in the way of benefits.
Copywriters will also tell you that you...
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Podcast – White Hat CrewBy Antone Roundy

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