Podcast – White Hat Crew

If you’re interested in getting into the copywriting business, today’s interview is for you. Copywriter Ryan Healy recently took time out of his schedule to share his insights and experience on topics like who might enjoy and do well as a copywriter, how to get started in the industry, and more. You can listen to […]

You’ve heard it before: “customers buy from people they know, like and trust. So let your personality shine.” That’s fine if you’ve got a product to sell, but what if you make your living as an affiliate? Does the advice still apply? In short, yes. But not only in the way you’re thinking. The obvious […]

I’m a little late posting today, because I’ve been putting the finishing touches on something new: the White Hat Crew Inner Circle. I’d been thinking of doing something like this for a while, and my interview with Terry Dean last month (which I published a few days ago) pushed me over the edge. The Inner […]

My wife and I had been thinking for a while of getting Amazon Kindles, so when dad asked what we wanted for Christmas, we decided it was time. Let me share the good and bad of my experience so far. Since wireless internet is available at home and church, and we don’t anticipate needing urgent […]

Last month, I interviewed marketing coach Terry Dean. I went in with 6 questions, expecting to come out with a nice little blog post. What I got was amazing. Terry gave the kind of in-depth answers that a lot of gurus would package up and sell you as MP3s with an upsell to get the […]

To write persuasive sales copy, you need to know your target market. Obviously, you need to know how your product can help them. And it clearly helps to understand their deeper reasons for wanting the solutions your product offers. But to maximize sales, you also need to know things about them that have nothing to […]

Once upon a time, there was a chicken. This chicken loved to win. As luck would have it, the pigs on the farm where he lived sponsored competitions of all sorts every week. He competed fiercely, and often won. After a while, the chicken got cocky. :-) One day, a cow dropped by to tell […]

My post yesterday riffed on one by Daniel Levis about how to probe deep and find product benefits connected to your customer’s identity. Today, Terry Dean posted an article about selling solutions to desperate problems: The mistake my clients made was in never interviewing and asking questions of the buyer to find out what their […]

Copywriters will tell you that to sell a product, you need to talk about its benefits rather than features. Nobody cares about a feature unless it’s tied to a benefit. In fact, some products are so bloated with features that they just get in the way of benefits. Copywriters will also tell you that you […]

I wasn’t planning on blogging on New Years Day (particularly since it’s Saturday), but SEO Content Factory tempted me with an idea, and I couldn’t resist. I was glancing over a list of upcoming product launches from JV Notify Pro. I’ve seen these lists many times before, but it got me thinking about my “more […]