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In episode thirteen of Podcasts Suck, Sebastian Rusk explores the topic of monetizing your podcast and finding sponsors. He discusses the importance of making up your own rules when it comes to attracting sponsors and highlights the potential of even small podcasts to secure sponsorship. Whether you're just starting out or have an established show, this episode offers valuable insights on how to generate support for your podcast. 

Tune in to learn more about the world of podcast monetization and get inspired to take your show to the next level.

TIMESTAMPS

[00:01:29] Making Up Your Own Rules.

[00:03:55] Podcast Hosting and Sponsorship Opportunities.

[00:08:09] Creating Your Own Sponsorship Packages.

In this episode, Sebastian Rusk emphasizes the importance of defining your own rules and creating personalized sponsorship packages to monetize your podcast effectively. Rather than waiting for sponsorship opportunities to come to you, it is crucial to take the initiative and identify potential sponsors that align with your podcast's content and values.

Moreover, Sebastian highlights that any amount of income generated from sponsorship, even if not substantial, is considered a successful monetization of the podcast. Taking control and creating your own rules in the podcasting world is emphasized as essential. By doing so, podcasters can pave their own path and determine the direction of their podcast's monetization strategy. Hence, this episode suggests exploring opportunities such as affiliate programs, selling merchandise, and other strategies to generate income from the podcast. It emphasizes the importance of creating personalized sponsorship packages to attract potential sponsors and supporters.

QUOTES:

• “Invest in your business, invest in the vision that I've been able to present to you today and what we're doing.”
• "Maybe you just come up with one option, but if you're making a hundred bucks a month from your podcast and you weren't previously making any money from your podcast, guess what? You've monetized your podcast."
•  “Defining your own rules, creating your own sponsorship packages, getting out there and identifying people that are fit for those and getting them on board to support what you're doing.”

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SOCIAL MEDIA LINKS

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Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

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