Here’s a quick rundown of this week’s episode…

• First, Isaiah describes the wrong strategy that many PhDs use when looking to potential target companies
• Next, Isaiah discloses how you should change that strategy to find companies that are a better fit
• Finally, Isaiah explains why you should not only consider but also favor small and midsize companies in your job search

If you’re like me when I started my first industry job search, the extent of your online research for companies that would hire you was typing “top jobs” into a search window and pressing enter.

Maybe you went one step further and typed “top jobs UK” or “top companies UK.” Or maybe you just typed in “job openings.” Whatever the specific case, this is a very poor job search strategy and a very poor research strategy in general.

You can’t find unique opportunities specific to your situation by relying on short-tail keywords. Short-tail keywords are not specific; therefore, they’re likely to pull up many results but few that fit you, your goals, and your overall circumstances.

Long-tail keywords, on the other hand, provide very specific information as an input to the search browser and yield very specific information to you that fits your very specific situation.

So, instead of searching “top jobs” or “top companies UK,” try searching things like “midsize engineering companies, greater London area” or “fast growing R&D companies, Manchester” or “small biotech companies, project manager, Sydney.”

These long-tail keywords will inevitably turn up aggregated lists of companies you’ve never heard of. Did you get that? These lists have already been aggregated for you.

By using long-tail keywords in your research efforts, you’ll go beyond just identifying the same handful of companies that everyone already knows—Pfizer, Intel, Apple, Google, Amazon

When you start searching for small to midsize companies as well, you reveal millions of other companies in your space ready to hire you right now.

Small to midsize companies are often in the fastest part of the industry growth phase, which means they are hiring aggressively.

You might want to work for a large company, and that’s certainly an option. But does the company size alone matter?

Small companies can have anywhere from 10 to 1,000 employees and midsize companies go up to several thousand employees.

Even if you get hired at a very large Global 500 company, you’re only going to be working with a few hundred to a few thousand people in one office building.

If you’re ready to start your transition into industry, you can apply to book a free Transition Call with our founder Isaiah Hankel, PhD or one of our Transition Specialists. Apply to book a Transition Call here.

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