Welcome to Midlands Export the brand new podcast brought to you by the Department for International Trade in the Midlands. We’ll be talking to a selection of our Export Champions who are some of the Midlands’ most successful small and medium sized exporters.

We’ll be asking them about how they win and serve international clients so you can learn from their experience. We’ll also be investigating some of the countries and sectors where Midlands based businesses might have the best export opportunities.

My name is David James and in this episode of Midlands Export  I’m talking to Andy Jones, Head of Export for Cambridge Weight Plan. We’ll get some fantastic tips and advice on how to deal with the complexity of selling food and consulting services in 45 different markets.

We talk about how to gather the right intelligence for market entry, how to find the right distributors, how to write international distributor contracts and how to deal with food standards legislation in multiple territories.

To start or accelerate your own export success story visit great.gov.uk and click on the ‘contact an international trade adviser’ link which is on the front page.