Episode Highlights

Overwhelming Book Market

•   Annual influx of 500,000 to 1 million books, 4 million if self-published books are included

Harsh Reality for Authors

• Average book sales are shockingly low.  The average lifetime sales of a book is 1,000
• Selling your book is often more challenging than writing it.
• Authors need to be prepared for both aspects of the journey.

Uniqueness is Key

•   Authors must determine what makes their book unique.
•   Questions like "What am I trying to say?" and "What's the main takeaway?" help clarify the book's message.
•   Summarizing the book in one line keeps authors focused on their message.

Learning from Existing Books

•   Authors should study similar books on the market.
•   Analyzing their structure and content presentation is crucial.
•   Identifying what's missing or different from their approach is essential.

The Power of Personal Experience

•   Authors are unique, and their experiences and stories are one-of-a-kind.
•   Readers connect with the author's personality and memorable stories.
•   Authors should leverage their individuality to make their book stand out.

Actionable Insight: 

•   Discovering what makes your book unique allows for effective marketing.
•   Clearly communicating these unique aspects encourages book sales.

Podcast Website: www.juxtabook.com/podcasts/beyond-the-book 

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