Struggling to figure out what to create next or whether you're even working on the right thing? In this episode, author and innovation expert Thomas Wedell-Wedellsborg joins Kate to explore the messy but meaningful process of project finding. From choosing formats like newsletters or books to developing your unique perspective, they unpack how to discover, shape, and share work that matters.

You’ll also hear how Thomas thinks about feedback loops, perfectionism, and building creative momentum, even when your process is far from perfect.

In this episode, you’ll discover:

• Why project finding is the most overlooked part of the creative process
• The surprising power of publishing rough drafts (and getting feedback early)
• A framework to uncover what makes your work different
• How to speed up your creative process without sacrificing quality
• The myth of the “perfect process”, and what to do instead

Whether you're writing a book, launching a podcast, or just trying to figure out what to focus on next, this conversation will leave you inspired to embrace the creative chaos—and keep going. Because sometimes, the project that feels unclear today becomes the one that changes everything tomorrow.