Every creator has a different process.

The challenge isn't finding the "perfect" one. It's discovering the one that helps you keep creating.

This week, fiction writer, editor, and YouTube creator Kieren Westwood joins me for a conversation about creativity, comparison, perfectionism, and why embracing your own creative process is one of the most important things you can do.

We talk about finding your authentic voice, why slowing down can actually help you make better progress, and how trusting your instincts often leads to better work than trying to follow someone else's formula.

Whether you're writing a book, making art, building a business, or creating something that's meaningful to you, I hope this conversation inspires you to create in the way that works best for you.

In this episode, you'll discover:

⭐ Why there isn't one creative process that works for everyone

⭐ How to stop comparing your creative journey to someone else's

⭐ Why slowing down can lead to better ideas and better work

⭐ The difference between productivity and meaningful creative progress

⭐ How embracing your own process can help you keep creating

What's the future of books, creativity, and sharing ideas in an AI-powered world?

After reading a fascinating article by Tim Ferriss about the decline of nonfiction book sales, I found myself thinking less about the data and more about my own creative journey. The books I read, the way I create, and even my definition of success have changed over the years.

In this episode, I explore why I'm reading more fiction than ever before, what creators can learn from the idea of "1,000 true fans," and why building meaningful work for a small, engaged audience may be far more fulfilling than chasing millions of views.

If you're a writer, artist, entrepreneur, or anyone creating something that matters to you, I hope this conversation encourages you to keep going.

In this episode, you'll discover:

⭐ Why my reading habits have changed over the past few years

⭐ What the decline in nonfiction book sales might tell us about today's world

⭐ Why 1,000 true fans may be more valuable than millions of followers

⭐ How to stop chasing every platform and focus on creating work that lasts

I'd love to hear your thoughts. Are you focused on long-form or short-form content? Has AI changed the way you create? Let me know in the comments.

How do you know what you're meant to create?

In this episode of Create For No Reason, I sit down with bestselling author David Kadavy to discuss curiosity, creativity, and what it really means to build a meaningful body of work.

David shares why he published a novella under a secret pen name, how following his curiosity has shaped every stage of his career, why quitting the right projects can be just as important as finishing them, and how balancing exploration with execution has transformed the way he creates.

One of my favorite parts of this conversation is David's reminder that you can't connect the dots looking forward—you can only connect them looking back. The challenge is having the courage to keep following what genuinely interests you, even when you don't yet know where it will lead.

In this episode, you'll discover:

⭐ Why curiosity may be your greatest creative advantage

⭐ How to redefine success beyond money or productivity

⭐ Why some projects are worth creating simply because they matter to you

⭐ How to know when it's time to finish something—and when it's time to let it go

⭐ A simple exercise for turning overwhelming dreams into something you can actually start

Whether you're writing a book, building a business, making art, or simply trying to create a life that feels more meaningful, this conversation will encourage you to trust your curiosity and keep creating.

Do you keep your dreams to yourself? Dream big but struggle to follow through? Or pride yourself on turning dreams into reality?

In this episode of Create For No Reason, I share the three types of dreamers we discovered through our work at Floyd Consulting, helping people achieve their personal and professional dreams: the Quiet Dreamer, the Visionary Dreamer, and the Accomplished Dreamer.

Each type has a unique superpower and a challenge that can keep them from achieving what matters most. The goal isn't to label yourself. It's to gain a little more self-awareness so you can recognize what's helping you move forward and what's holding you back.

Whether you've stopped allowing yourself to dream, have more ideas than you know what to do with, or have become so focused on achievement that you've stopped dreaming big, this episode will help you identify your next step.

In this episode, you'll discover:

⭐ The three dreamer types and how to identify yours

⭐ The hidden strengths that make each type unique

⭐ The challenges that can keep you stuck

⭐ Simple actions you can take to move closer to your dreams

⭐ Why self-awareness is one of the most powerful tools for achieving your goals

So, what type of dreamer are you?

When you're feeling stuck creatively, where do you turn?

For me, it's usually books. There's something about picking one up, flipping to a random page, and finding exactly the sentence or idea you didn't know you needed. In this episode, I'm sharing four books I've been turning to lately when I need a little creative inspiration to keep going, and I hope at least one of them is going to hit for you, too.

Whether you're in the middle of a creative project, procrastinating on something you care about, or just feeling a little creatively flat, these books have a way of reminding you why the work matters — and why you can do it.

In this episode, you’ll discover:

• Why creativity often feels messy and uncertain
• A healthier way to think about the creative process
• Why reading can help you reconnect with inspiration
• The mindset shift that helps you keep creating

Books mentioned in this episode:

• Refuse to Be Done by Matt Bell: https://amzn.to/4tT2W2x
• Meditations by Marcus Aurelius: https://amzn.to/4uxBvfx
• Devotions by Mary Oliver: https://amzn.to/4wVFQeo
• Art & Fear by David Bayles and Ted Orland: https://amzn.to/43wzSCY

If you’ve been talking about a creative project but haven't actually started it, this is your nudge to get moving.

In this episode, I share what I’ve learned from participating in a 30-day poetry challenge and why challenges are one of the most powerful ways to stop procrastinating and finally create. This is my third year doing it, and every time, it reminds me that creating consistently matters far more than creating perfectly.

When you give yourself a constraint, something shifts. You stop asking if you’re going to create and start showing up because you said you would.

I also talk about the messy middle of the creative process, why so many people quit too early, and how daily creation helps you improve faster than waiting for inspiration. And at the end, I share one of the poems from this year’s challenge. Enjoy!

What if your message isn’t landing because you’re overcomplicating it?

In this episode, I reconnect with Emmy Award-winning storyteller Park Howell to talk about why clarity beats cleverness — and why most creators struggle not because they lack talent, but because they lack structure.

Park breaks down the simple storytelling framework that drives powerful brands, walks me through building one live on the show, and shares what it took to reinvent his career at 55.

On this episode, you'll discover:

1. The simple “And, But, Therefore” framework that strengthens any message
2. Why some creators grow, and others stall
3. How to stop overthinking and focus on the one thing that matters
4. Why your defining moments matter more than your big life story
5. A daily habit to unlock clarity and creative momentum

In this episode, I’m reflecting on how we think about problems. Whether you’re building something meaningful, leading a team, or navigating a season of uncertainty, challenges aren’t a sign that you’re off track, they're part of the process. I share a personal story from early in my career, reflect on the discomfort of the messy middle, and explore how a simple shift in perspective can change the way you move through whatever you’re facing right now.

In this episode, you'll discover:

1. A new way to see problems as part of growth, not something to avoid
2. Why the messy middle feels so uncomfortable — and why it matters
3. How to approach challenges without rushing to escape them
4. A simple journaling prompt to help you look at your current challenge differently

If you’ve ever felt frustrated by how long something is taking — a project, a dream, or even becoming the best version of yourself — remember that meaningful work takes time. Creating anything that matters isn’t just about producing the work itself. It’s about growing into the person capable of creating it.

In this solo episode, I talk about the creative process and why it can’t be rushed, no matter what you’re building. Whether you’re writing a book, starting a business, launching something new, or trying to build a life you love, real progress happens slowly, through trial and error, imperfect drafts, and the willingness to keep going.

You can’t fix a page that’s never been written, and you can’t find clarity without taking the first step. The work reveals itself through action, patience, and trust in the process.

Let this be an invitation to stay with the work, embrace imperfections, and keep creating—not perfectly, but honestly, with the skills you have right now.

What if your life is good… but something is missing?

In this episode, I sit down with coach and longtime friend Jen Rose for an honest conversation about intuition, courage, and what it really means to follow the quiet nudge that says, there’s more for you.

Jen shares her journey from living a “fine” life to making bold, intentional changes — leaving corporate, relocating across the country, and building a coaching practice rooted in authenticity and self-trust. We explore why so many people stay stuck in complacency, how to make meaningful shifts without burning everything down, and the power of taking small, courageous steps toward the life you actually want.

This conversation is for anyone who feels restless, muted, or unsure of their next move — and is ready to stop silencing their dreams and start living with more clarity, creativity, and confidence.

In this episode, you’ll hear:

1. Why a “fine” life often isn’t enough
2. How to listen to intuition without abandoning strategy
3. The difference between big, dramatic change and small, meaningful shifts
4. Why trusting the process doesn’t require knowing the outcome

If you’ve been feeling the pull to dream a little bigger, this episode will meet you right where you are.