When you've worked with some of the most iconic brands (Nabisco, Godiva, Cadbury and more), you learn a few things—especially about branding and building a personal brand for entrepreneurs.

Here's what we talked about with Rich Keller—
- The Importance of One-Word Personal Branding (and why big companies like Godiva & Nabisco hired him for it)
- How to Apply the One-Word Concept to Businesses and Brands
- Why Rich Transitioned out of Corporate and into Entrepreneurship 

For over 25 years, Rich Keller developed and utilized the philosophy of identifying a ‘One Word’ core value to craft identities for some of the world’s most iconic brands at Nabisco, Kraft Foods, Cadbury, and Godiva. He walked away from this successful corporate career in order to fulfill his personal mission to transform one million lives ‘One Word’ at a time. Rich is disrupting the way people think about themselves so they too can craft their personal brand identities using just ‘One Word’! Rich received his MBA from the Wharton School of the University of Pennsylvania. He resides in Florham Park, New Jersey, with his wife Sharon, an Obstetrician-Gynecologist, and their two children, Zachary and Samantha. A fun fact Rich likes to share: You can’t miss him in a crowd because he’s either wearing his signature Survivor Buff or one of the 50 other Buffs he has collected since his teenage years.

Website:TheRichKeller.com
TEDx Talk: DontAskMeAboutWhatIDo.com
LinkedIn: https://www.linkedin.com/in/richskeller/
Instagram: RichSKeller

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