In this episode of the B2B Sales Podcast, Thibaut shares his exact process for identifying prospects' problems. By following these steps, you'll demonstrate to your prospects that you understand their needs, increasing your chances of capturing their attention and securing deals.

Main Topics Covered:

• Understanding prospects' goals and metrics
• Identifying key initiatives related to prospects' goals
• Listing common problems faced by prospects during their initiatives
• Highlighting specific symptoms of these problems to improve prospecting messages

Links:

• Sign up for Tactical Selling Newsletter: Tactical Selling Newsletter
• Explore The Prospecting Engine Course: The Prospecting Engine