Are you stuck in the daily grind wondering “why does this matter to me?” This episode is your roadmap to reconnecting with your WHY and designing a career that energizes you instead of burning you out. What You’ll Learn: The 5-step framework to discover your authentic purpose (not someone else’s definition of success) How to identify your “red thread” – the pattern that connects your career highlights Why hitting milestones without meaning leads to burnout How to translate your purpose into your current role and lifestyle The art of change management that accelerates your growth The 5 Steps to Find Your Purpose: Step 1: Gather Your Stories – Think of 3 powerful moments: when you felt proud, in flow, and making impact Step 2: Mine for Clues – What were you doing? Who were you with? What strengths were you using? How did you feel? Step 3: Find Your Themes – Circle repeating words, skills, and feelings that emerge from your stories Step 4: Draft Your North Star – Create a clear statement: “I feel most on purpose when I’m using __ to help __ achieve ___” Step 5: Test & Tweak – Ask: Does this energize me? Feel true when things get hard? Would I be proud if this were my legacy? Guest Insights: Jess & Allison share how this process helped them design their business with intention and create a North Star they return to whenever they question their direction. Key Takeaways: Self-awareness keeps you grounded during complexity and change You don’t have to be “one thing” – be a few things that align with your purpose Stop leading by default and start leading by design In a distracted world, your North Star refocuses your efforts on what matters About Becoming You: Inspiring conversations with professionals who’ve navigated career transitions, found their authentic voice, and built meaningful impact. Hosted by Katrina Fuhrman, The ConnectorQueen. New episodes drop weekly! CONNECT WITH US: LinkedIn: @ConnectorQueen Free Personal Brand Starter Kit: [https://katrinafuhrman.com/connector-…] Book a Strategy Call: [  / connectorqueen  ] Listen on your favorite podcast platform GUESTS: Jess – [  / jessicamjacobs  ] Allison – [  / allison-wright-544534  ] TIMESTAMPS: 00:00 Introduction: The Purpose Problem 03:15 Why “checking boxes” leads to burnout 07:22 The 5-Step Purpose Framework 15:30 Real examples of purpose in action 22:45 How to test your North Star statement 28:10 Designing vs. defaulting in your career 35:20 Wrap-up & final insights HASHTAGS: #PurposeDriven #CareerChange #PersonalBrand #ProfessionalDevelopment #PodcastLife #LinkedIn #Networking #CareerAdvice #BecomingYou #Leadership #ChangeManagement #WorkLifePurpose Subscribe for weekly episodes that help you become the most authentic version of yourself professionally!