🎙️ Welcome to the Funky Marketing Podcast!

In this episode, I sit down with Charlie de Thibault, a seasoned revenue strategist with experience in managing budgets exceeding $100 million across various industries, including tech, automotive, and finance. We dive deep into data-driven marketing, attribution models, and how companies can optimize sales and marketing efforts for long-consideration products.

Charlie shares his insights on how brands can leverage data for marketing optimization, how to align marketing and sales goals, and why outdated outbound strategies need to be reconsidered in today’s buyer journey. We also cover the shift in buyer behavior and how companies should adjust their strategies to thrive in the modern B2B world.

💡 Actionable Steps from This Episode:

- Leverage Data for Better Decision Making: Analyze the data to understand buyer intent and improve marketing performance.

- Focus on Brand Over Outbound: Invest in building brand loyalty rather than relying solely on outbound sales strategies.

- Update Your Attribution Models: Implement self-reported attribution to get closer to the truth of what drives revenue.

- Optimize for Long-Consideration Products: Adjust your funnel and measurement strategies to better fit long sales cycles.

- Use CRM Data to Prioritize Leads: Combine CRM data with probabilistic models to predict conversion rates more accurately.

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👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@funky_marketing

Important Links:

👉 Charlie de Thibault’s LinkedIn: https://www.linkedin.com/in/charliedethibault

👉 This is the video Charlie did to handle self attribution free text box https://www.linkedin.com/feed/update/urn:li:activity:7059088668828786688/

👉 Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

👉 Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

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