Welcome to another episode of the Funky Marketing Podcast! Today, we're diving deep into competitive analysis using SimilarWeb to uncover insights about HR SaaS companies like BambooHR, HiBob, and Personio.

You can do it on your own while watching how I do it. Just use this link https://similarweb.partnerlinks.io/funkymarketingpod.

Whether you're a marketer, a strategist, or just curious about SaaS growth strategies, this episode is packed with actionable tips. Let’s get into it!

In this episode, Funky Marketing takes you behind the scenes of competitive analysis for HR SaaS companies, leveraging the power of SimilarWeb. We analyze key players in the HR tech space, including BambooHR, HiBob, and Personio, to explore their positioning, messaging, and marketing strategies. You'll learn how to identify market leaders, uncover gaps, and create demand in competitive industries.

This episode is not just about data—it's about using insights to make smarter decisions for your business. Whether you’re new to competitive analysis or an experienced marketer, there’s something here for everyone.

Key Points:

Introduction to Competitive Analysis:

- Why competitive analysis matters.

- Questions to ask before starting.

- Overview of tools like SimilarWeb.

Analyzing BambooHR, HiBob, and Personio:

- Positioning and messaging differences.

- Marketing channel breakdown (organic search, paid search, social media).

- Traffic and engagement metrics.

Insights from the Analysis"

- How BambooHR dominates with organic traffic.

- HiBob's focus on analytics and modern HR solutions.

- Personio’s geographic strategy and display advertising efforts.

Actionable Takeaways:

- Finding market gaps and creating a niche.

- Leveraging tools like SimilarWeb for strategic insights.

- Building trust with marquee customers to establish credibility.

Final Thoughts:

- The importance of data-driven decisions.

- Planning for success in 2025.

Important Links:

Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#FunkyMarketing #CompetitiveAnalysis #SaaSMarketing #SimilarWeb #HRTech #MarketingInsights #BusinessGrowth #DigitalStrategy #B2BMarketing #SaaSTools #BrandPositioning #MarketingTips #GrowthHacking #MarketAnalysis #MarketingPodcast #BambooHR #HiBob #Personio #ContentMarketing #DemandGeneration #KeepItFunky

In this episode of the Funky Marketing podcast, Nemanja is joined by Itir Eraslan, branding expert and host of The Marketing Meeting podcast. They explore what makes a brand iconic, share lessons from Nike’s strategies, and dive into practical tips for challenger brands to leverage storytelling and build loyalty.

Key Points

1. What Defines Brand Loyalty?

Practical vs. emotional brand loyalty.

Examples from FMCG and lifestyle brands.

2. Lessons from Nike:

The role of innovation and inspiration in branding.

Challenges Nike faced when shifting retail strategy.

3. Storytelling for Challenger Brands:

Why not every brand needs storytelling.

How smaller brands can stand out with focused messaging.

4. Fractional Roles in Marketing:

Pros and cons of working as a fractional CMO.

Aligning expectations with deliverables for better outcomes.

5. Innovation and Differentiation:

Staying ahead of competitors by focusing on customers.

Real-world examples of bold, successful marketing strategies.

Important Links:

Connect with Itir: https://www.linkedin.com/in/itireraslan/

Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/

Listen to Marketing Meeting podcast: https://www.youtube.com/@marketingmeeting

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Hashtags

#BrandLoyalty #Storytelling #NikeBranding #ChallengerBrands #B2BMarketing #FunkyMarketing #PodcastEpisode #Innovation #MarketingTips #FractionalCMO

In this episode, Kia Johnson chats with Nemanja Živković, a guy who’s flipping B2B marketing on its head. Apart from heading up Funky Marketing, Nemanja turns LinkedIn into a goldmine for growth, proving that boring B2B playbooks belong in the trash.

If you’re ready to learn how to connect, close, and scale like a pro, this one’s for you.

Nemanja reveals:

✅ How LinkedIn is a vessel of your reputation and serves as a personal branding hub.

✅ Why authentic engagement and fresh content are key to driving visibility and trust.

✅ Actionable strategies to create content that sparks meaningful connections and influences decision-makers.

Want to elevate your LinkedIn strategy and stand out in the competitive B2B space? Don’t miss these game-changing insights from one of the most innovative voices in the industry.

🎧 Listen now to discover how LinkedIn can transform your business growth journey!

Originally published here: https://podcasts.apple.com/us/podcast/scaling-b2b-agencies-on-linkedin-strategies-for-success/id1689735953?i=1000678544799

Make sure to follow DesignRush podcast!

Hello, beautiful people! 🎙️ In this episode, it's just yours truly diving into a topic that's been on my mind a lot lately: the disconnect between where companies allocate their budgets and where real audience influence happens. Inspired by insights from Rand Fishkin, we're peeling back the layers to explore what works, what doesn’t, and how to rebalance your approach. Let’s keep it funky and dive in!

Rand's post that inspired me: https://www.linkedin.com/posts/randfishkin_new-rant-httpslnkdingtqsfzmn-its-activity-7267086929815302144-7qun?utm_source=share&utm_medium=member_desktop

Key Takeaways:

- Influence vs. Investment: Social media drives significant audience influence, yet companies often misallocate budgets, focusing too heavily on closing demand rather than creating it.

- The Power of Communities: Niche communities, podcasts, and Slack groups hold immense potential for trust-building and long-term engagement.

- Co-Creation as a Growth Loop: Collaborating with peers, partners, and customers can amplify your reach organically.

- Content Fit: Achieving platform-content alignment takes time but is crucial for meaningful engagement and conversions.

- ROI Metrics: Rethink how you measure the ROI of influence versus traditional clicks and impressions.

Why You Should Care about his episode?

If you're spending thousands on ads but not seeing the right returns, it’s time to rethink your strategy. This episode reveals how to tap into overlooked platforms, leverage niche communities, and co-create content that fosters trust and builds genuine connections. Don’t let your budget go to waste—learn how to align your efforts with real audience influence!

Important Links:

Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Hashtags:

#MarketingStrategy, #B2BMarketing, #AudienceInfluence, #DigitalMarketing, #ContentMarketing, #NicheCommunities, #CoCreation, #Podcast, #MarketingROI, #FunkyMarketing

Welcome to the Funky Marketing podcast! Today’s episode is a special round table edition featuring two incredible guests: Pasha Irshad, co-founder of Shape and Scale and a HubSpot Gold partner expert, and Aamir Kadri, an AI researcher and GTM strategist. Together, we dive deep into the challenges of B2B marketing—covering authenticity on LinkedIn, personalization gone wrong, the transformative role of AI, and navigating the current economic landscape. Grab your coffee, and let’s jump in!

Key Takeaways

- Authenticity is Key on LinkedIn:

Many professionals fail to reflect their true selves on LinkedIn, creating a disconnect with their audience. Authenticity builds trust and fosters meaningful connections.

- Personalization Needs a Rethink:

The misuse of personalization tokens (like inserting names into templates) often feels disingenuous. True personalization requires understanding your audience deeply and creating relevant, thoughtful content.

- AI as a Marketing Multiplier:

AI is a powerful tool to enhance processes, from analyzing customer journeys to optimizing content strategies. However, it requires careful preparation, data, and human oversight to be truly effective.

- Economic Challenges Shape Marketing:

In the current economic climate, creativity and authenticity must balance ROI-driven approaches. Marketers should focus on practical, customer-centric strategies rather than relying on trends.

- Avoid Overhyping AI:

Many companies falsely position themselves as "AI-powered" without delivering real value. Focus on solving customer problems rather than branding around AI for the sake of it.

- Different Strategies for Different Markets:

Marketing approaches should be tailored to the audience and use case. What works in tech or SaaS may not apply in traditional industries like manufacturing or public health.

- LinkedIn Isn’t Everything:

While LinkedIn is essential for marketing and sales, some industries and audiences require alternative channels like in-person events, print media, or targeted programmatic ads.

Important Links:

Connect with Aamir: https://www.linkedin.com/in/aamir-kadri/

Connect with Pasha: https://www.linkedin.com/in/pashairshad/

Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Hashtags

#B2BMarketing #LinkedInTips #MarketingPodcast #AIInMarketing #Personalization #FunkyMarketing #RoundTableDiscussion #B2BInsights #ContentStrategy

Nemanja did a training session for Women on Boards Adria online training session on the topic of “Unlocking Your Professional Potential: Personal Branding and LinkedIn”. and luckily, they have agreed to allow me to share the recordings with you. This session is designed to help you harness the power of LinkedIn to enhance your personal brand and open new professional opportunities.

In case you don't know who I am, I'm a strategic consultant for B2B tech and SaaS companies, founder of Funky Marketing, and co-founder of the business community Business Talks Network. With over a decade of experience, I specialize in driving growth for companies with long sales cycles and high-value products through building customer relationships, with LinkedIn as a key platform.

Collaborating with companies of various sizes has enabled me develop strategies that blend data and creativity, ensuring measurable revenue contributions. My innovative approach to community building and brand development was recognized by LinkedIn, naming me a rising marketing star in 2023.

Copyright: Women on Boards Adria, November 2024

In this episode of the Funky Marketing podcast, we dive deep into the world of B2B marketing with Tim Davidson, VP of Marketing and founder of B2B Riz. Tim shares his journey of bringing creativity and authenticity to LinkedIn ads, his insights on platform-specific strategies, and how he connects online and offline experiences to drive results. Whether you're new to LinkedIn ads or looking to innovate in your ABM strategy, this episode is packed with actionable takeaways.

Key Points:

- The role of creativity in B2B marketing: breaking the "boring" stereotype.

- Effective LinkedIn ad strategies for businesses of all sizes.

- Balancing entertainment and education in marketing content.

- Insights into ABM (Account-Based Marketing) and its connection to influencer marketing.

- Personal branding tips and the importance of being authentic online and offline.

- Metrics that matter in LinkedIn content and campaign success.

- Overcoming challenges in platform-specific content strategies (LinkedIn vs. TikTok vs. YouTube).

Important Links:

Connect with Tim: https://www.linkedin.com/in/tadavidson41/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Hashtags:

#B2BMarketing #LinkedInAds #AccountBasedMarketing #FunkyMarketing #CreativityInB2B #MarketingStrategy #TimDavidson #PersonalBranding #MarketingPodcast

Join us for an honest exploration into personal branding as we tackle the question, "Is personal branding a pyramid scheme?" Inspired by Elena Verna’s provocative post, we dig deep into what it really means to build a brand—if you even need to at all. We discuss why true personal branding isn't about vanity metrics or quick-fix courses but about digitalizing your reputation through authentic work and offline interactions. Learn why a strong personal brand is simply the byproduct of meaningful contributions and real impact, both online and offline.

Find Elena's post here: https://www.linkedin.com/feed/update/urn:li:activity:7262542380082290691/

Gabriel and mine's take on it here: https://www.linkedin.com/posts/ehrlichgabriel_trying-something-totally-new-here-i-saw-activity-7262759807332352001-ZRhZ?utm_source=share&utm_medium=member_desktop

Key Takeaways

- Beyond Vanity Metrics: Why follower counts and engagement hacks aren't the foundation of a lasting personal brand.

- Real Work Over Tricks: How doing impactful work naturally builds trust and credibility.

- Authenticity in Action: The importance of offline interactions and genuine contributions in shaping your brand.

- The Influencer Playbook Trap: Why chasing "personal brand" courses may actually detract from building a reputation that matters.

- Owning Your Narrative: Practical steps to ensure your digital presence aligns with your real-world reputation.

Important Links:

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#PersonalBranding #DigitalReputation #Authenticity #FunkyMarketing #B2BMarketing #MeaningfulWork

Join us for an insightful conversation with Paula, VP of Enterprise at Wix, as she discusses how Wix, known for its simplicity in web solutions, is making a strategic leap into the B2B market. Paula shares candid insights on using AI for marketing efficiency, adapting to long sales cycles, the power of community-building, and balancing innovative and traditional marketing tactics. Tune in to learn how Wix is addressing complex enterprise demands with ease and redefining the web-building industry.

Key Takeaways

- Wix’s Shift to B2B: Moving beyond small business solutions to enterprise-level offerings.

- The Role of AI in Marketing: Insights into AI’s impact on reducing silos and improving efficiency.

- Adapting Marketing for Long Sales Cycles: The importance of multi-touchpoint engagement.

- Power of Communities: Building trust and leveraging customer communities in marketing.

- Thought Leadership in B2B: Authenticity and originality in developing thought leadership.

Important Links:

Connect with Paula on LinkedIn: https://www.linkedin.com/in/paulaxmejia/

Wix Studio: https://www.wix.com/studio

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#B2BMarketing, #WixEnterprise, #AIMarketing, #CommunityBuilding, #MarketingTrends, #DigitalMarketing, #ThoughtLeadership

In this episode of the Funky Marketing Podcast, we explore the power of agility, creativity, and funk in reshaping the B2B tech landscape. With a solo episode hosted by Nemanja, we’ll break down how B2B companies can stop playing catch-up and start leading through quick decision-making, boundary-pushing creativity, and engaging brand experiences. If you’re ready to make waves in B2B, this episode is for you.

🔑 Key Topics Covered:

- The importance of speed in a crowded B2B tech space and why agility is a must for survival.

- Breaking out of traditional B2B molds with creativity to differentiate and stand out.

- How “funk” can create brand loyalty and make your audience feel connected.

- Real-world examples of brands like Slack, Drift, and Zoom that leveraged speed and creativity to lead their markets.

- How to build growth loops that continuously optimize and adapt in real time.

📝 Action Steps:

- Prioritize speed in decision-making to stay ahead of competitors.

Embrace creativity in messaging and positioning for a unique brand identity.

- Use engagement strategies that create authentic connections with your audience.

- Establish growth loops to consistently learn, adapt, and innovate.

- Lead conversations by defining your market instead of following trends.

🔗 Important Links:

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#b2bmarketing #TechInnovation #CreativityInBusiness #BrandEngagement #LeadNotFollow #GrowthLoops #FunkyMarketing