Hello, beautiful people! 🎙️ In this episode, it's just yours truly diving into a topic that's been on my mind a lot lately: the disconnect between where companies allocate their budgets and where real audience influence happens. Inspired by insights from Rand Fishkin, we're peeling back the layers to explore what works, what doesn’t, and how to rebalance your approach. Let’s keep it funky and dive in!

Rand's post that inspired me: https://www.linkedin.com/posts/randfishkin_new-rant-httpslnkdingtqsfzmn-its-activity-7267086929815302144-7qun?utm_source=share&utm_medium=member_desktop

Key Takeaways:

- Influence vs. Investment: Social media drives significant audience influence, yet companies often misallocate budgets, focusing too heavily on closing demand rather than creating it.

- The Power of Communities: Niche communities, podcasts, and Slack groups hold immense potential for trust-building and long-term engagement.

- Co-Creation as a Growth Loop: Collaborating with peers, partners, and customers can amplify your reach organically.

- Content Fit: Achieving platform-content alignment takes time but is crucial for meaningful engagement and conversions.

- ROI Metrics: Rethink how you measure the ROI of influence versus traditional clicks and impressions.

Why You Should Care about his episode?

If you're spending thousands on ads but not seeing the right returns, it’s time to rethink your strategy. This episode reveals how to tap into overlooked platforms, leverage niche communities, and co-create content that fosters trust and builds genuine connections. Don’t let your budget go to waste—learn how to align your efforts with real audience influence!

Important Links:

Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/

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Hashtags:

#MarketingStrategy, #B2BMarketing, #AudienceInfluence, #DigitalMarketing, #ContentMarketing, #NicheCommunities, #CoCreation, #Podcast, #MarketingROI, #FunkyMarketing