Welcome to another episode of Funky Marketing! 🎙️ In this episode, we dive deep into influencer marketing, brand storytelling, and social media strategy with Christine Göös, Head of Marketing and Growth at The Shelf. Christine shares her journey from Helsinki to New York, leading marketing teams, and the challenges brands face in the ever-evolving world of influencer marketing. We also explore the role of social commerce, AI, and building an authentic brand narrative.
💡 Actionable Steps from This Episode:
1. Leverage Influencers Across the Funnel:
Integrate influencers at every stage of the funnel, from awareness to sales. Build long-term relationships rather than one-off campaigns.
2. Adopt a Holistic Social Commerce Strategy:
Use influencer content beyond social media and integrate it into e-commerce sites and other brand touchpoints.
3. Develop a Singular Brand Point of View:
Define a consistent brand narrative that resonates with your audience. Avoid jumping on trends that don’t align with your core brand values.
4. Invest in Social Media as a Business-Critical Practice:
Senior leadership should prioritize social media, investing in dedicated teams and strategies aligned with business goals.
5. Optimize for Different Platforms:
Treat each platform uniquely and create content tailored to the audience and behaviors on each channel.
6. Balance AI and Human Creativity:
While AI can streamline processes, human creativity and relationship-building are still crucial for successful influencer marketing.
7. Educate Your Audience:
Focus on consistently educating your audience to build thought leadership, especially when entering new markets or launching products.
8. Prepare for the Future of Social Leadership:
Expect to see Chief Social Officers in the C-suite within five years. Build teams that combine social expertise with business acumen.
9. Use Storytelling to Build Brand Loyalty:
Craft stories that resonate emotionally with your audience, while staying true to your brand’s core values and message.
10. Experiment and Learn:
Be open to trying new strategies and platforms. Failure is part of the process—use it as a learning experience to refine your approach.
LinkedIn: https://www.linkedin.com/in/christinegoos/
Website: https://www.christinegoos.com/
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